Category: Insight

BOOSTING MORALE FROM A DISTANCE

Team building can take on so many different forms, and with teams working remotely, it’s time to get creative! Well as creative as you can with Zoom at your fingertips! Good company culture is something every business aspires towards, and perhaps now is a great reason to get some new practices in place! While most…
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WHAT’S ON THE MENU FOR 2020?

As a nation (and personally) we love food. And with so many culinary choices on offer, the weekly shop, or let’s face it, even thinking about what to have for lunch, can be a little daunting! With new products hitting the supermarket shelves daily, consumer interest in details like provenance and seasonality, and the impact…
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DINNERTIME, BUT NOT AS WE KNOW IT

Whether you sit down as a family, grab something on the go, eat on the sofa, or at your desk, the face of dinnertime as we know it has changed. For many, long gone is the sit-down meal and a chance to talk about the day, replaced instead with solo dining, as a result of…
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RETAIL TOPS BRAND HEALTH RANKINGS IN 2019

This week saw the release of the 2019 YouGov Brand Health ranking, and if like me, you love a list, then this is definitely one for you. 2019 has been good news for retail pr with department store John Lewis topping the chart for the second year running – with a hat tip to its…
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CHARITABLE PARTNERSHIPS AS A MARKETING STRATEGY

Many of us would be able to think of some kind of scenario involving a big corporation being involved with charity work – for example if you catch a plane you will often be given the opportunity to donate to their chosen charity on landing. Ryanair is one such airline, as it is partnered with…
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THE GREAT GENDER DIVIDE IN SOCIAL INFLUENCE

Who is more likely to say they are influenced by social media pr when it comes to relationships with brands? Like many areas of marketing, It appears there is a quite a substantial gender divide when it comes to online influence. According to recent research* from loyalty insights agency Motif, women are much happier to…
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SOCIAL MEDIA SUFFERS THE MOST SEVERE OUTAGE IN ITS HISTORY!

If you are one of the billion social media users you probably would have noticed the social media black-out that affected people world-wide last night. According to Down Detector from around 4 pm UK time social sites such as Instagram and Facebook were down around the world. Social media users were left without access for over…
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2019 MOTHER’S DAY TRENDS

Spring is around the corner, temperatures are slowly starting to increase and we are finally getting a little more sunlight in the evenings. This means it’s time to start thinking about one of our favourite occasions, Mother’s Day, or traditionally, Mothering Sunday. This internationally celebrated day lends itself to a substantial increase in sales, with…
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