Getting press coverage is one of the most effective ways to build brand awareness and credibility. Unlike paid advertising, media coverage is earned, helping to establish trust with potential customers and position your business as an authority in its field. The challenge is that journalists receive hundreds of pitches every week, and only a small…
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For years, brands have focused on growing their social media following. The bigger the audience, the greater the perceived success. With organic reach becoming increasingly difficult to achieve and consumers overwhelmed by content, brands are beginning to prioritise brand engagement over audience size. The question is no longer “How many followers do we have?” but…
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Whether you’re launching a new product, looking to raise brand awareness or ready to take your marketing to the next level, choosing the right PR agency can make a significant difference to your success. But with so many agencies offering different services, specialisms and ways of working, knowing how to choose a PR agency isn’t…
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When it comes to the best marketing campaigns of June 2026, brands proved that humour and cultural relevance remain powerful tools for capturing attention. From Snickers transforming a long-running brand rivalry into a social experiment to Hilton tapping into football fandom ahead of England’s World Cup fixtures, this month’s standout work found fresh ways to…
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Creating content without a clear direction can quickly lead to inconsistent messaging, missed opportunities and wasted resources. Whether you’re looking to build brand awareness, improve your search visibility or generate leads, a content marketing plan provides a roadmap for success. By documenting your goals, audience insights and content priorities, you can ensure every piece of…
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Today, influencer marketing sits firmly at the centre of brand building, content creation and performance strategy. It’s no longer something brands “add on” to a campaign — and those still treating it that way are already starting to feel the difference. The industry itself continues to grow rapidly, now valued at over $30 billion globally,…
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Many brands reach a point where existing marketing activity starts to feel less effective. Awareness growth slows, product launches don’t gain the traction expected, or it becomes harder to stand out in increasingly crowded categories. At this stage, a common question is: do I need a consumer PR agency? A consumer PR agency helps brands…
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From humour-led FMCG activations to emotionally driven storytelling and culturally reactive sports campaigns, May delivered plenty of standout creative across the consumer marketing landscape. As brands continue competing for attention across social, digital and experiential channels, the campaigns making the biggest impact are the ones creating conversation and emotional connection. At Escapade, we’re always keeping…
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Launching a new product can be one of the most exciting moments for a brand — but it can also be one of the most challenging. With crowded markets, changing consumer behaviours and increasing competition online, a successful product launch requires far more than simply putting a product on shelves or posting on social media….
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