If you’re considering working with a PR agency, one of the first questions you may have is whether you need ongoing support or a one-off campaign. A PR retainer provides ongoing strategic and media support, while a PR campaign focuses on a specific objective, launch or moment in time. So, which is better for your…
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When it comes to the best marketing campaigns of July 2026, brands showed that the strongest creative ideas don’t always need to be complicated. From football-inspired reactive marketing to playful product innovations and campaigns built around everyday consumer behaviours, this month’s standout work found clever ways to connect with audiences. These campaigns combined cultural relevance,…
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Getting press coverage is one of the most effective ways to build brand awareness and credibility. Unlike paid advertising, media coverage is earned, helping to establish trust with potential customers and position your business as an authority in its field. The challenge is that journalists receive hundreds of pitches every week, and only a small…
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For years, brands have focused on growing their social media following. The bigger the audience, the greater the perceived success. With organic reach becoming increasingly difficult to achieve and consumers overwhelmed by content, brands are beginning to prioritise brand engagement over audience size. The question is no longer “How many followers do we have?” but…
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Whether you’re launching a new product, looking to raise brand awareness or ready to take your marketing to the next level, choosing the right PR agency can make a significant difference to your success. But with so many agencies offering different services, specialisms and ways of working, knowing how to choose a PR agency isn’t…
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When it comes to the best marketing campaigns of June 2026, brands proved that humour and cultural relevance remain powerful tools for capturing attention. From Snickers transforming a long-running brand rivalry into a social experiment to Hilton tapping into football fandom ahead of England’s World Cup fixtures, this month’s standout work found fresh ways to…
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Creating content without a clear direction can quickly lead to inconsistent messaging, missed opportunities and wasted resources. Whether you’re looking to build brand awareness, improve your search visibility or generate leads, a content marketing plan provides a roadmap for success. By documenting your goals, audience insights and content priorities, you can ensure every piece of…
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Today, influencer marketing sits firmly at the centre of brand building, content creation and performance strategy. It’s no longer something brands “add on” to a campaign — and those still treating it that way are already starting to feel the difference. The industry itself continues to grow rapidly, now valued at over $30 billion globally,…
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Many brands reach a point where existing marketing activity starts to feel less effective. Awareness growth slows, product launches don’t gain the traction expected, or it becomes harder to stand out in increasingly crowded categories. At this stage, a common question is: do I need a consumer PR agency? A consumer PR agency helps brands…
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