In today’s fast-paced and highly competitive world of the food and drink industry, crisis management has become an indispensable skill for a food and drink PR agency. Dealing with a crisis effectively can make or break a brand’s reputation, and it requires a strategic approach that addresses the unique challenges of the industry. What is…
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Today Meta has released Threads, a new app created by the Instagram team, which has been released to rival Twitter. With Elon Musk’s takeover at Twitter bringing so many unpopular changes, Mark Zuckerberg’s latest offering seems to be capitalising on that recent downfall. As a consumer PR agency it is important for us to stay…
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Mars Chocolate Drinks & Treats is launching a new £1.26m marketing campaign this month, to drive increased awareness and sales of its popular Snickers Ice Cream products during peak ice cream season, with Escapade PR & Marketing appointed as the PR partner for the integrated campaign. Running from 02 July until 26 August 2023, the…
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Social media has become an integral part of our lives, connecting us to a global community and transforming the way we communicate, share ideas, and build relationships professionally and personally. With its immense influence and impact, it’s only fitting that we dedicate a day to celebrate this phenomenon that has revolutionised the way we connect…
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June 21st marks National Selfie Day, a day dedicated to capturing the perfect self-portrait. With the rise in smartphones with front facing cameras and social media trends, capturing the ideal selfie has become a significant part of living in the digital world. What are selfies? Selfies are self-portraits usually taken on a smartphone camera, at…
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As a food and drink PR agency, we love to keep you up to date with all the latest national days which are certainly worth celebrating! And we have a perfect reason for you to get out in the sun… from the 17th to the 25th of June it’s National Picnic Week! With sunnier days…
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As a consumer PR agency, it is important for us to be able to communicate a brand’s message to its target audience. A huge part of that communication for brands comes from the increased use of social media. However, different age groups respond to social media in different ways. In particular, Gen Z. In this…
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With the rise of social media, influencers are continuing to grow quickly and organically to build their audiences. Influencer marketing has become one of the most powerful tools for brands to establish genuine connections in an engaging way with their target audience. By collaborating with influential people who have a strong online presence, brands can…
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Here at Escapade, we are huge foodies! We enjoy keeping up with the latest tasty trends, trying crazy combos and we are always up for experimenting with new recipes. With the growth of influencers across social platforms including TikTok, we are now more involved in each other’s day to day lives than ever. We see…
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