The latest from our blog

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Best Marketing Campaigns of May 2026 | Consumer PR Campaign Examples

From humour-led FMCG activations to emotionally driven storytelling and culturally reactive sports campaigns, May delivered plenty of standout creative across the consumer marketing landscape. As brands continue competing for attention across social, digital and experiential channels, the campaigns making the biggest impact are the ones creating conversation and emotional connection. At Escapade, we’re always keeping…
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FOOD AND DRINK PR TRENDS FOR SUMMER 2026

The food and drink PR landscape is evolving quickly, and summer remains one of the most competitive moments in the calendar. From limited-edition launches to festival partnerships, brands are fighting harder than ever for attention. As a consumer PR agency in the UK, we’re seeing major changes in how campaigns are built, amplified and consumed…
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HOW SOCIAL MOMENTUM IS RESHAPING EARNED MEDIA

Earned media has always been one of the most powerful outcomes in PR — the coverage you don’t pay for, and the credibility that comes from third-party validation. What’s changing isn’t how earned media is created in principle, but how it builds momentum in practice. Today, press coverage and social buzz are increasingly part of…
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INSIDE META’S LATEST UPDATES: WHAT THEY MEAN FOR BRAND CONTENT

If Meta’s latest updates tell us anything, it’s that platforms are doubling down on people. From incentivising creators to refining how content is distributed, the direction of travel is clear. For brands, success on Facebook and Instagram is becoming less about polished assets and more about personality, presence and platform-native behaviour. Here’s what’s changed this…
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HOW BRANDS TURN SOCIAL MEDIA MOMENTS INTO HEADLINES

Social media moves fast. Trends appear overnight, memes spread in hours and conversations evolve in real time. For brands, this presents a huge opportunity. When done well, creating or reacting to a social moment can turn a simple post into national headlines and widespread media coverage, amplifying reach well beyond digital platforms. In today’s media…
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MARCH’S STANDOUT CAMPAIGNS: ESCAPADE’S MONTHLY CONSUMER MARKETING ROUND-UP

March has delivered another strong mix of creative consumer marketing — from experiential billboards and humorous social content to campaigns built on real human behaviour. Across the UK and beyond, brands have tapped into cultural moments like International Women’s Day and Mother’s Day, everyday shopping habits and social rituals to create work that feels both…
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