The latest from our blog

The Metaverse: How retailers and brands are adapting to the future

If you’re anything like me, you might be wondering what actually is the metaverse? And why are brands, such as Nike and Adidas, creating virtual items to be displayed and purchased on there? It seems that the metaverse is slowly becoming the future. However, that does not make it any less confusing. In broad terms,…
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What is Mastodon? – Twitter’s New Rival

Elon Musk’s takeover at Twitter has been quite chaotic to say the least. With many users deactivating their accounts, new interest in the social media channel Mastodon has increased, as users look for an alternative platform. Read on to learn how this platform works and if it is similar to Twitter. Founded in 2016 by…
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YouTube Introduces YouTube Handles

If you are a content creator you may have received an email from YouTube recently asking you to create your own unique channel handle. But what exactly does this mean? And when will this be rolling out across the platform? What is it? YouTube are describing the handles as “a new way for people to…
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TikTok: The Growth of the Platform

Tik Tok has become a household name for many of us. Scrolling through the endless videos of dance trends, fashion advice and recipes inspiration has become second nature to the majority of us. “Originally launched as a short-form video sharing platform, primarily for lipsyncing and dancing videos, TikTok has grown into a fully-fledged video service,…
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Spookiest Halloween Brand Campaigns 2022

Halloween is fast approaching, and brands are once again capitalising on the festivities and being playful with their audiences! We took a look at some of the spookiest campaigns of 2022! 1. Heinz Heinz has released a new version of its condiment designed for vampire influencers – Tomato Blood Ketchup. To promote their new condiment,…
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Start November with a Bang

As we slowly reach November, the excitement of bonfire night and firework displays certainly doesn’t hold back! The crackle of flames, the sweet aroma of toffee apples and the roar of sparklers… it’s a moment we all remember and look forward to this time of year! For years, areas all across the UK have put…
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How to Celebrate Black History Month on Social Media

October marks Black History Month in the UK. Black History Month is an annual recognition of the history, achievements, and influence of African and Caribbean Britons. This month is the perfect opportunity to educate your audience, uplift Black creators and businesses, and advocate change. This year’s theme for Black History Month is ‘Time for Change:…
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