Gen Z (born 1997–2012) and Millennials (born 1981–1996) are two of the most influential consumer groups shaping the UK food and drink industry today. While Millennials remain the largest generational cohort in the UK, Gen Z’s spending power is growing rapidly as more enter the workforce and their disposable income increases. Together, these audiences are…
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When Meta launched Threads in 2023, many questioned whether the world really needed another text-based social platform. Fast forward to 2026 and the conversation is shifting. Threads has continued to grow, introduce new features and steadily position itself as a genuine competitor to X. So, what’s driving its momentum, and should brands be paying attention?…
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Every March, brands and organisations mark Women’s History Month, and particularly International Women’s Day (8th March), by celebrating the achievements of women while recognising the progress still to be made toward gender equality. For PR and marketing teams, these moments are opportunities to create campaigns that genuinely resonate. The most impactful campaigns go above and…
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February has delivered a strong slate of consumer marketing work, with brands leaning into big ideas, bold creative executions and timely cultural moments. From experiential to social‑first formats, here are our favourite campaigns that grabbed attention this month — and what makes them worth talking about. 1. Maltesers Celebrates Life’s Lighter Moments Maltesers celebrates its…
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Last weekend, Emerald Fennell’s “Wuthering Heights” hit cinemas with a Valentine’s Day premiere — and the conversation online hasn’t let up. Critics are split: some applaud the daring reimagining of the Brontë classic, while others think it strays too far from the source material. But the real buzz isn’t about plot or performances — it’s…
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Valentine’s Day used to be straightforward: roses, candlelit dinners and boxes of chocolates pushing romantic love front and centre. But in recent years, something different has been bubbling up in the world of marketing — a wave of Anti‑Valentine’s campaigns that target singles, poke fun at tradition, celebrate self‑love and acknowledge the diverse ways people…
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Meta has announced that it’s now testing a new app called Vibes — a short-form video platform where AI generates every clip exclusively. Right now, it’s being trialled in Brazil and Mexico. The idea is simple: a feed of AI-created content, no human creators required. It’s impressive from a technological standpoint, but it also raises…
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In the aftermath of the Christmas period, brands have kicked off the new year with a host of consumer marketing campaigns that mix creativity, humour and cultural relevance. From playful pop culture tie-ins to clever influencer content, these campaigns show that great brand engagement often comes from simple, well-timed ideas. Here’s our round-up of our…
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Instagram has quietly introduced a major change over the past few weeks: creators and brands can now include only five hashtags per post or Reel, down from the previous 30-hashtag maximum. This update is part of a broader shift in how the platform prioritises discovery, relevance and performance. Hashtags are no longer the main driver…
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