Love Island has taken the world by storm since it first aired in 2015, with millions of viewers tuning in twice a year to watch the drama unfold. While the show is primarily known for its romantic entanglement and spicy drama, there are also some valuable lessons that brands can learn from Love Island. Now…
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Mother’s Day has always been a day of celebration, appreciation and remembrance. However, Mother’s Day has become a great opportunity for brands. With development of resources and marketing techniques, brands can utilise what this day represents and align this with the delivery of their campaigns. I have chosen some of my favourite Mother’s Day TV…
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International Women’s Day, held on March 8th every year, is a day of celebration and advocacy for women’s rights and equality around the world. This year’s theme is embracing equity. The aim of the IWD 2023 #EmbraceEquity campaign theme is to get the world talking about Why equal opportunities aren’t enough. If you’re looking for something to do…
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Following in Twitter’s footsteps, Meta has announced the testing of a new monthly subscription service for Instagram and Facebook verification. According to a news release, ‘Meta Verified’ includes ‘a verified badge that authenticates your account with government ID, proactive account protection, access to account support, and increased visibility and reach’. Meta is starting to test…
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One of the biggest singing icons, Rihanna, wasted no time after announcing her performance for Super Bowl Halftime show 2023. You may not know this but artists who perform for the Super Bowl are not paid. Rihanna, however, saw this as an opportunity to promote her three major businesses and make BANK! 💸 in addition…
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Since TikTok emerged the platform has always been associated with the younger users. In 2022, TikTok had unsurprisingly “surpassed Instagram for popularity among Gen Z users (born between 1997 and 2012) in the United States, with 37.3 million to Instagram’s 33.3 million.” An article in the Daily Express highlights the rise of the Granfluencers- “people…
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It seems there has been some trouble at TikTok lately. The video sharing app, usually known for its growing popularity and viral content, has been making negative headlines recently due to data privacy concerns and employee leaks. Here’s a roundup of the recent issues facing TikTok. Britons are urged by Senior MP to delete TikTok…
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We are super excited to be working with the Popeyes® marketing team on a regional level to support the opening of its latest American fried chicken restaurant in our agency hometown of Reading! The restaurant will officially open its doors at 12pm on Thursday 23rd February at 107-108, Broad St, Reading. Chicken fans are advised…
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The number one question that content creators ask themselves is… “What’s the best time to post on social media?” Social media has become such an important platform for creators to grow their businesses, brands and followings. Uploading images and videos at optimal times is a great way to strengthen your chances of capturing and cultivating…
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