This Easter, we welcomed our latest work placement Tamara, who has put together some lessons in what they don’t tell you before you graduate and what she’s learnt since studying at university! If you are considering a role in marketing or consumer pr, her tips are worth a read! By Tamara Corcoran For the past three…
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Algorithms are an essential part of digital data, that can help marketers really get to grips with their consumers lifestyle and consumption habits. This year, Mark Zuckerberg announced that Facebook would be changing its news feed algorithms to prioritise content from “friends, family and groups”. This comes as no surprise, given Facebook has long been…
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In the Escapade office, we have a variety of “generations” within the team. From the traditional marketing audience terms we’ve become acquainted with, right through to some of the more niche micro generations that have been coined. But how many of us actually really understand what these terms mean? The use of these terms is…
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Two weeks ago, you’d think that KFC was the only business in trouble after the #ChickenCrisis but this week thousands and thousands of businesses we’re affected by nearly 50 cm of snow. It was a snow day for all as employees worked from home and many schools were cancelled. Here at the Escapade office we…
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Food is a huge topic of conversation in the Escapade offices. From the often heated debate about what fast food to enjoy on ‘Fat Fridays’ to discussions about the purported health benefits of the latest superfood to be uncovered. In fact, food, probably fuels the content of at least one if not more office conversations…
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Last week we were excited to welcome Kate Connaughton into the Escapade office, for a little taste of what it’s like to work in the world of consumer PR! We hope we a gave her some valuable experience in helping her make that all important decion of what direction to head into after University! Here…
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Dry January is named aptly for people trying to give up alcohol during the first month of the year, however for many people dry January also meant a very dry bank account, after the onslaught of spending during the Christmas period. It’s no surprise then that UK shoppers spent less last month than the year…
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Longtime fans of the GIF, now is your time! Instagram has finally given us something we never knew we needed, in the shape of GIFs for Instagram Stories. The platform, which hosts more than 40 billion photos, has partnered with GIF powerhouse, Giphy, and now allows users to choose from a host of transparent-background GIF…
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2017 was the year when Twitter finally gave us the long-awaited promise of 280 characters, Snapchat gave us superstalker-ish Snap Maps, Instagram let us go “live” with friends, which went down much better than its algorithm changes, and Facebook, well that let us go live too, however we’re yet to know anyone really make a splash with this…
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