Christmas, the time of year when we all discuss cutting back and vow not to get carried away with the hype… And you’d think this was the plan for 2017 given a YouGov Report looking into Christmas spending intentions which revealed that 30% of people expect to spend less this Christmas overall than they did…
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Instagram first launched with the aim to make mobile photographs “fast, simple and beautiful”. Fast forward just a few years, and it has quickly transformed into so much more than pictures. For many marketers, an Instagram campaign is fast becoming the number one choice of investment for social media and digital strategies. There are 15 million…
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Christmas adverts have fast become a staple part of the festive build up, so much so it’s hard to believe that it has only been nearly six years since John Lewis first released their iconic video ‘The Long Wait’, which seemingly spearheaded the start of the Christmas advert revolution! Back in 2011, the advert featuring a boy…
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The recent RAJAR Midas report for Q3, sparked a lively discussion in the Escapade office about just how much time we all spend listening rather than watching, despite the often lauded age of video. All of us listen to something on our commute to and from work, and either the radio or a streaming service…
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I’m a huge fan of lists, lists and trends. An avid reader of the ONS Shopping Basket of Goods, imagine my excitement on discovering the John Lewis 2017 Retail Report. The annual report, released last week, and now celebrating its fifth year, takes us on a brilliant shopping journey (without spending a penny) – how…
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This week The Grocer published its annual Dairyman special, underpinned by its exclusive consumer research to find out the truth behind attitudes to dairy, and the impact this is having on the market. Almost quarter (24%) of shoppers are already thinking about cutting back on the amount of dairy they consume, with this figure rising…
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Fake News went mainstream back in 2016 after Donald Trump labelled a CNN journalist as “fake news!” at his first press conference as President-elect. And ever since it’s been hard to avoid. Concerns around fake news have since made Brits more wary of clicking on stories from non-traditional media outlets, with Facebook promising to tackle fake…
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It was only little over a year ago that Instagram raised the maximum length on a video from 15 seconds to one minute, however in a short space of time, video has rapidly become the most favoured visual media for consumers engaging with social media content. By 2020, Cisco predicts that global internet traffic from…
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The past couple of weeks has given me a number of travel related panics…! I had what now seems a perfectly timed diversion from the British Airways IT meltdown (phew!) followed by a recent flight cancellation on the third leg of my planned trip to South America, only to be offered flights to travel the…
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