Category: Insight

FOOD TALK… CAN’T LIVE WITHOUT IT!

Food is a huge topic of conversation in the Escapade offices.  From the often heated debate about what fast food to enjoy on ‘Fat Fridays’ to discussions about the purported health benefits of the latest superfood to be uncovered. In fact, food, probably fuels the content of at least one if not more office conversations…
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SO, WHAT’S MY PLAN FOR LIFE AFTER UNI?

Last week we were excited to welcome Kate Connaughton into the Escapade office, for a little taste of what it’s like to work in the world of consumer PR! We hope we a gave her some valuable experience in helping her make that all important decion of what direction to head into after University! Here…
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JANUARY SPENDING DROPS FOR THE FIRST TIME IN 5 YEARS

Dry January is named aptly for people trying to give up alcohol during the first month of the year, however for many people dry January also meant a very dry bank account, after the onslaught of spending during the Christmas period. It’s no surprise then that UK shoppers spent less last month than the year…
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INSTAGRAM UPS ITS GIF GAME

Longtime fans of the GIF, now is your time!  Instagram has finally given us something we never knew we needed, in the shape of GIFs for Instagram Stories. The platform, which hosts more than 40 billion photos, has partnered with GIF powerhouse, Giphy, and now allows users to choose from a host of transparent-background GIF…
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SOCIAL MEDIA PREDICTIONS FOR 2018

2017 was the year when Twitter finally gave us the long-awaited promise of 280 characters, Snapchat gave us superstalker-ish Snap Maps, Instagram let us go “live” with friends, which went down much better than its algorithm changes, and Facebook, well that let us go live too, however we’re yet to know anyone really make a splash with this…
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IT’S THE MOST WONDERFUL TIME OF THE YEAR…

Christmas, the time of year when we all discuss cutting back and vow not to get carried away with the hype… And you’d think this was the plan for 2017 given a YouGov Report looking into Christmas spending intentions which revealed that 30% of people expect to spend less this Christmas overall than they did…
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GETTING TO GRIPS WITH BEING #INSTAGOOD AT INSTAGRAM!

Instagram first launched with the aim to make mobile photographs “fast, simple and beautiful”. Fast forward just a few years, and it has quickly transformed into so much more than pictures. For many marketers, an Instagram campaign is fast becoming the number one choice of investment for social media and digital strategies. There are 15 million…
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CHRISTMAS 2018 ADVERT REVIEW – WHO’S LEFT US FEELING MOST FESTIVE!

Christmas adverts have fast become a staple part of the festive build up, so much so it’s hard to believe that it has only been nearly six years since John Lewis first released their iconic video ‘The Long Wait’, which seemingly spearheaded the start of the Christmas advert revolution! Back in 2011, the advert featuring a boy…
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LISTEN-UP…

The recent RAJAR Midas report for Q3, sparked a lively discussion in the Escapade office about just how much time we all spend listening rather than watching, despite the often lauded age of video. All of us listen to something on our commute to and from work, and either the radio or a streaming service…
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