Category: Insight

HOT OR NOT – THE RETAIL EDIT

I’m a huge fan of lists, lists and trends.  An avid reader of the ONS Shopping Basket of Goods, imagine my excitement on discovering the John Lewis 2017 Retail Report.  The annual report, released last week, and now celebrating its fifth year, takes us on a brilliant shopping journey (without spending a penny) – how…
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FAKE NEWS IS GREAT NEWS FOR RADIO

Fake News went mainstream back in 2016 after Donald Trump labelled a CNN journalist as “fake news!” at his first press conference as President-elect.  And ever since it’s been hard to avoid. Concerns around fake news have since made Brits more wary of clicking on stories from non-traditional media outlets, with Facebook promising to tackle fake…
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VIDEO MAKES THE INSTAGRAM STAR!

It was only little over a year ago that Instagram raised the maximum length on a video from 15 seconds to one minute, however in a short space of time, video has rapidly become the most favoured visual media for consumers engaging with social media content. By 2020, Cisco predicts that global internet traffic from…
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IS SOCIAL MEDIA THE KEY TO AIRLINE SUCCESS?

The past couple of weeks has given me a number of travel related panics…! I had what now seems a perfectly timed diversion from the British Airways IT meltdown (phew!) followed by a recent flight cancellation on the third leg of my planned trip to South America, only to be offered flights to travel the…
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THE RISE OF THE DAILY BROWSERS AND BUYERS!

Are you one of the growing consumers that are choosing to browse and shop online on a daily basis? Our latest piece of research into online shopping habits reveals that one is ten consumers make a purchase online every day, with over half admitting to browsing. To Buy or Not to Buy – That is…
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WEARABLE TECH TOPS THE FITNESS TRENDS

The annual fitness trends report from the American College of Sports Medicine (ACSM), has for the second year in a row cited wearable technology as the number one fitness trend for 2017. The survey is a benchmark for trends across the health and fitness industry, and is a staple guide for health and fitness industry professionals….
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ARE USER REVIEWS NOW KING IN BUSINESS?

Online reviews are increasingly playing a key role in helping us decide where to eat, what to eat, to watch, to buy, to sell… The list is endless! They are becoming an integral part of who we are, not only as a consumer, but also for the business owner. Research shows that 68% of millennials…
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BY BIKE, ROBOT AND DRONE: HOME DELIVERY IN 2017

I’m the first to admit it… I’m an online shopaholic.  Browsing for new things I don’t need has become my favourite pastime, whether scrolling an app on the train, stalking out new brands on Instagram or ordering dinner because I just can’t face a trip to the supermarket. Remember the days of your order being…
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