Category: Insight

SPOOKTACULAR

It is widely reported that Halloween owes its origins to an ancient Iron Age pagan festival called Sanheim.  Sanheim marked the end of summer and kicked-off the Celtic new year, symbolising a time of both death and rebirth, with the end of the harvest season and the beginning of winter. Later, in the mid-eighth century,…
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Radio: Accessible and Diverse

While it might not suit everyone, at Escapade, we like a noisy, vibrant working environment. So much so that bizarrely we all seem to lose concentration if the office is silent. Invariably this means that we have constant music and chat playing out in the background, cue the regular heated debates on what station to…
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Is Zombie Scrolling Affecting Your Wellbeing?

This week, Facebook will introducing its digital wellbeing screen-time management dashboards for both Facebook and Instagram, initially in the U.S. before rolling it out to all users in the coming weeks. Through various studies, Facebook concluded recently that it was “passive zombie-feed scrolling, not active communication with friends, that hurts our health”, and has since…
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WHAT TIME IS THE RIGHT TIME?

Last year, in the UK, on average each person spent four hours accessing the internet via a laptop and over 1 hour 45 minutes through a mobile device each day¹. So, if you look around your office or home, you’ll notice that it’s very likely that if someone is on the internet, they may also…
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#GETTOKNOW Kirsty Merrett

This month we’re getting to know Kirsty Merrett from Fashion for Lunch! A fabulous blog filled with shopping edits, styling advice, make-up launches, beauty excitement, interior decor and general life advice and positivity! When did you first set up your social channels, and what got you started? I set up my blog in 2012 and then…
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How are some brands defying the highstreet down turn?

The last 25 years have seen dramatic change on our high streets. From closures of big names such as Woolworths and BHS to the rise of shopping online, the ways we shop and the things we buy feel almost unrecognisable. According to Which, their members voted Woolworths as the most missed shop from the 1990s, closely…
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LOOKS LIKE ANOTHER SUNNY DAY

There is no doubt, that as nation, we are obsessed with the weather.  Can you think of a week, or perhaps even a day, when you haven’t mentioned it yourself, replied to a comment or overheard a conversation about the weather? Perhaps it is because we just have so much of it!  Our island is…
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GUEST BLOG: What audio have you listened to today?

This week, we have a special guest blog post and infographic from Daniel Stainsby at broadcast specialists Markettiers, looking at the evolution of audio!  What audio have you listened to today? There’s a good chance it included some podcast content, with data revealing almost one in four (23%) UK adults now listen to podcasts each month,…
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#GETTOKNOW Poppy Dinsey

This month we’re getting to know one of agency favourites, Poppy Dinsey! From where it all started, to how life has changed so very much for this lovely, and incredibly funny lady!   When did you first set up your social channels, and what got you started? I started my first blog on Open Diary…
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