Category: Insight

IT’S TIME TO MIX UP THE WEEKLY SHOP

It’s that time of year when we’re all feeling very January, and thoughts turn to summer.  So what better time to catch up on the latest food trend predictions for the year ahead? Maybe you’ve already cracked and given up on the resolutions, so it’s time to find out what we’re all going to be…
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CELEBRITIES TO BE MORE TRANSPARENT WITH PAID ADVERTISING

Over recent years, advertisers have harnessed the power of social media by using celebrities with large followings to endorse products on platforms such as Instagram, a social space that has approximately a billion monthly users. However, celebs from the likes of Rosie Huntington-Whiteley to Rita Ora have received slapped wrists for failing to declare their…
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#INSTAGRAMHUSBAND… ARE YOU READY TO OUT YOURS?

Chrissy Teigen started the New Year by giving a good humoured thanks to John Legend for not only being her husband-husband, but specifically her #InstagramHusband… A growing hashtag that has now generated over 125,000 posts, and it’s not just a saying… This is a real job for some guys! “Thank u for always supporting my…
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A BLACK DAY FOR RETAIL?

Parcels still arriving from your Black Friday or Cyber Monday splurge? Or were you one of the exasperated shoppers, hoping that the endless Black Friday week emails offering deal after deal would just stop? While early reports suggest that shopper footfall declined 4.5% compared to 2017, it’s clear that online sales were the winner of…
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OUR FAVOURITE FESTIVE PICKS OF THE 2018 CHRISTMAS ADS!

It’s no longer just the Coca Cola ad that gets us excited about Christmas, oh no, we now have the iconic John Lewis countdown, Kevin the carrot and this year even a very unexpected whirlwind involving Rang-tan! Here’s our favourite picks from 2018! “We have Love Actually to thank for casting a lobster in their Christmas…
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SPOOKTACULAR

It is widely reported that Halloween owes its origins to an ancient Iron Age pagan festival called Sanheim.  Sanheim marked the end of summer and kicked-off the Celtic new year, symbolising a time of both death and rebirth, with the end of the harvest season and the beginning of winter. Later, in the mid-eighth century,…
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RADIO: ACCESSIBLE AND DIVERSE

While it might not suit everyone, at Escapade, we like a noisy, vibrant working environment. So much so that bizarrely we all seem to lose concentration if the office is silent. Invariably this means that we have constant music and chat playing out in the background, cue the regular heated debates on what station to…
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IS ZOMBIE SCROLLING AFFECTING YOUR WELLBEING?

This week, Facebook will introducing its digital wellbeing screen-time management dashboards for both Facebook and Instagram, initially in the U.S. before rolling it out to all users in the coming weeks. Through various studies, Facebook concluded recently that it was “passive zombie-feed scrolling, not active communication with friends, that hurts our health”, and has since…
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WHAT TIME IS THE RIGHT TIME?

Last year, in the UK, on average each person spent four hours accessing the internet via a laptop and over 1 hour 45 minutes through a mobile device each day¹. So, if you look around your office or home, you’ll notice that it’s very likely that if someone is on the internet, they may also…
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