Spring is around the corner, temperatures are slowly starting to increase and we are finally getting a little more sunlight in the evenings. This means it’s time to start thinking about one of our favourite occasions, Mother’s Day, or traditionally, Mothering Sunday. This internationally celebrated day lends itself to a substantial increase in sales, with its reach extending not only to mothers but stepmothers, grandmothers, sisters, friends and even daughters. This trend mirrors the growth in feminism and the acknowledgement of strong, female role models that are not necessarily mothers.
Traditionally, mothers or guardians would have received a bunch of flowers in recognition of their love and care for their family. However, in this age of consumerism mothers are often showered with jewellery, clothing, shoes and perfume as well as experiences such as spa treatments and dinners. For example, last year in the UK we spent approximately £50 million on cards and £260 million on flowers, compared to a whopping £1.35 billion on personal services such as spa treatments and pedicures. Last minute purchases were also high with many browsing online pr to find the best gifts before hitting the shops. But enough about last year! What products will get us spending in 2019?
We will continue to see a number of gifts in the form of experiences with spa days, cooking classes, sewing lessons and concert tickets predicted to be popular options. Personalisation will also be a widespread trend with gifts that evoke special memories such as family portraits or objects with embedded meaning such as stones and crystals. Empowering slogans will also be popular, riding the current trend of motivational text.
As well as retail purchases, home-made gifts are also on the agenda with Pinterest info-graphics and YouTube tutorials providing easy step-by-step instructions explaining how to make the perfect gift. Pampering products such as soaps, bath bombs and skin care products are quick to create and can make use of the recipient’s favourite scents and natural ingredients.
It is important to note that the mothering figures in our lives should be appreciated all year round, so whether you prefer to spoil them with ample gifts or opt for a simple but meaningful card and a bunch of flowers, no gift is more valuable than expressing your love and respect through kind words every day.
Our consumer PR team specialise in connecting everyday brands with everyday people across four core sectors; Consumer Lifestyle PR, Food PR, Retail PR and Sport, Health & Wellbeing PR. More information on these areas of knowledge and the work we do with instagram influencers can be found at www.escapadepr.com/about-us.
