Valentine’s Day used to be straightforward: roses, candlelit dinners and boxes of chocolates pushing romantic love front and centre. But in recent years, something different has been bubbling up in the world of marketing — a wave of Anti‑Valentine’s campaigns that target singles, poke fun at tradition, celebrate self‑love and acknowledge the diverse ways people…
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In the aftermath of the Christmas period, brands have kicked off the new year with a host of consumer marketing campaigns that mix creativity, humour and cultural relevance. From playful pop culture tie-ins to clever influencer content, these campaigns show that great brand engagement often comes from simple, well-timed ideas. Here’s our round-up of our…
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Health-led eating continues to evolve, and M&S’s latest food health trends report offers a clear snapshot of what consumers are prioritising right now. Rather than restrictive diets or short-lived wellness fads, the focus has shifted to everyday optimisation — small, intentional food choices that support long-term health. From fibre-first shopping habits to a growing interest…
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January is far more than the start of a new calendar year — it’s a unique month for consumer behaviour. The January Reset is the time in which we reassess priorities, set intentions and explore new routines. After the high-spend, indulgence-heavy months of November and December, many of us shift focus to balance, wellness and…
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This week, Waitrose launched its annual Food & Drink Report, offering a snapshot of how the nation is shopping, cooking and snacking as we wrap up 2025. Based on thousands of customer responses and real in-store sales data, the report highlights a consumer mindset shaped by cost-of-living pressures, changing lifestyles and a renewed appreciation for…
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As we wrap up November, brands haven’t just been leaning into the festive season — they’re tapping into real purpose, bold ideas and culturally relevant moments. This month’s consumer marketing round-up is a mix of creativity, empathy and smart storytelling. If you’re wondering where the Christmas campaigns are, we’ve left them out on purpose —…
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Christmas ad season is here, and 2025’s campaigns are bringing the perfect blend of nostalgia, humour and festive magic. From familiar faces and beloved characters to cinematic storytelling and real-life heroes, this year’s ads remind us why we can’t help but get swept up in the holiday spirit. From tears to laughs, here’s a roundup…
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Once defined by early morning queues and in-store chaos, Black Friday has evolved into a digital-first, month-long retail strategy. What began as a single day of sales now reflects a much broader shift in consumer behaviour — and a fundamental change in how brands plan and execute seasonal marketing activity. From the High Street to…
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As household budgets remain under pressure and financial anxiety continues to dominate headlines, many would expect consumers to be cutting back across the board. Yet one behaviour appears to be standing firm — the art of treating ourselves. From a takeaway coffee to a bar of premium chocolate, small luxuries are quietly thriving, offering affordable…
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