Category: Consumer Lifestyle

The Metaverse: How retailers and brands are adapting to the future

If you’re anything like me, you might be wondering what actually is the metaverse? And why are brands, such as Nike and Adidas, creating virtual items to be displayed and purchased on there? It seems that the metaverse is slowly becoming the future. However, that does not make it any less confusing. In broad terms,…
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First Year Tips for PR & Marketing Students at University

Starting university is a new chapter in your life, and it can be scary meeting new people, and moving away from home but it is the beginning of a new chapter in your life that will give you full of independence and freedom. Here at Escapade PR & Marketing, we want you to feel prepared…
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Distinctive Campaigns of 2022

Staying relevant in today’s world is difficult and distinguishing yourself as a brand and a business is so important to remain competitive. Since we entered 2022, the return to normality has left businesses finding creative ways to remain innovative and make sure that every campaign has an impact. Large brands like IKEA, Muller and Specsavers…
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A New Summer

Over the past few weeks, we have all experienced the highs and lows of a summer heatwave. Whilst some of us have been enjoying the trips to the beach and the endless supplies of ice cream, for others the heat has not been so enjoyable.   For this week’s blog I wanted to take a…
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National Selfie Day

As June 21st is national selfie day, it seemed like a great opportunity to discover the meaning behind the selfie. What we once thought was a fun way to express yourself has recently become a force for misrepresentation. After some research I discovered a term that was completely new to me… Sadfishing. “Demonstrating emotions of…
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Mental Health Awareness Week

We often find ourselves in stressful situations, moments where we feel completely overwhelmed. These experiences are normal and something we come to expect day to day. But some days we can’t cope with these emotions and that’s okay because it’s okay not to be okay. As we are approaching Mental Health Awareness Week, it is…
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Photo Dump: The Latest Instagram Trend That Everyone Is Loving

Instagram has evolved into a platform for sharing big moments and killer selfies. You have certainly seen that Instagram has been swarmed with photo dumps lately – the current trendy way to share pictures on social media that is breaking the Instagram aesthetic norm. Instagram is now more focused on video content, whilst images have…
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The New Shopper: How Consumer Habits Have Changed

As we started 2022, it was clear that this year was going to bring new changes and challenges. The industries that suffered through the pandemic have had to adjust to the constant shifts in consumer habits and whilst some areas have flourished such as online shopping some are still suffering the consequences. According to an…
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