As the days get cooler and the colours on supermarket shelves deepen, it’s clear the change of season isn’t just outside — it’s on product packaging too. Whether it’s a summer rebrand bursting with colour, a winter refresh that leans on nostalgia or the current wave of autumnal designs taking over shelves, seasonal packaging helps…
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The 1st of September has quietly become more than just a page turn on the calendar. Online, it signals the start of autumn – a season people can’t wait to welcome with open arms (and pumpkin-spiced lattes). It also sets the tone for many of the September marketing trends brands will lean into throughout the…
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As August draws to a close, we’re exploring how brands across the UK and beyond have blended creativity with cultural relevance to capture attention. From socially impactful campaigns to playful brand collaborations, this month proves that clever consumer marketing not only engages audiences but also drives real results. Whether it’s celebrating sport, food, lifestyle, or…
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The sun’s out, the wellies are on (just in case) and the music is thumping in the distance. But beyond the music, glitter and endless queuing for the main stage, there’s another star of the summer festival season: the food and drink. Music festivals have evolved far beyond warm lager and greasy burgers. These days,…
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The classic three meals a day might be heading for a rebrand — and snackification is leading the charge. As eating habits evolve, we’re seeing a cultural shift in how — and why — people eat. It’s no longer just about fuelling up or saving time. Increasingly, consumers are choosing how they want to eat…
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Few things bring people together quite like chocolate. Whether it’s a square of rich dark, a creamy milk chocolate bar, or a smooth dairy-free alternative, chocolate holds a special place in our hearts (and snack drawers). And what better excuse to indulge than World Chocolate Day? While there are several “chocolate days” scattered throughout the…
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When it comes to shaping consumer behaviour, pop culture holds major sway — and nothing proves this better than HBO’s The White Lotus. Set against the backdrop of sun-drenched luxury resorts, the show’s Thailand-based third season hasn’t just got us dreaming of island escapes — it’s also had a very real impact on our dinner…
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Bridget Jones is back, and with her return comes a golden opportunity to revisit one of the most beloved rom-com franchises in film history. Bridget Jones: Mad About the Boy is set to deliver more of the charm, wit, and relatability that made the series a cultural touchstone. But beyond the laughs and tears, there’s…
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This month, LEGO made waves by introducing characters wearing sunflower lanyards, a symbol for hidden disabilities. This move reflects LEGO’s ongoing commitment to inclusivity and making everyone feel valued. The first toys featuring the official Sunflower lanyard come from the LEGO Friends, Icons and DUPLO ranges, promoting inclusion across all ages. LEGO fans can also…
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