Imagine you need a new protein bar. You could Google “best protein bars UK,” open five tabs and compare a few options yourself. Or you could ask an AI assistant: “What’s a good high-protein snack in the UK, under 200 calories, that tastes great and costs less than £2?” That second behaviour is becoming mainstream….
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Launching a new product can be one of the most exciting moments for a brand — but it can also be one of the most challenging. With crowded markets, changing consumer behaviours and increasing competition online, a successful product launch requires far more than simply putting a product on shelves or posting on social media….
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Earned media has always been one of the most powerful outcomes in PR — the coverage you don’t pay for, and the credibility that comes from third-party validation. What’s changing isn’t how earned media is created in principle, but how it builds momentum in practice. Today, press coverage and social buzz are increasingly part of…
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Social media moves fast. Trends appear overnight, memes spread in hours and conversations evolve in real time. For brands, this presents a huge opportunity. When done well, creating or reacting to a social moment can turn a simple post into national headlines and widespread media coverage, amplifying reach well beyond digital platforms. In today’s media…
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As the darker evenings draw in and brands begin gearing up for Christmas, we’re looking back on October’s spooktacular mix of bold, funny and creative consumer marketing campaigns. From high-concept collabs to perfectly timed social stunts, this month’s round-up proves that great consumer engagement often comes from the simplest ideas. 1. Rightmove celebrates 25 years…
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In today’s crowded digital world, building a memorable and trustworthy brand hinges on one key factor: consistency. But how do you ensure that your voice remains strong and cohesive, no matter where it appears? Here’s a simple guide to help you develop a brand voice that’s both consistent and adaptable across all your platforms. Why…
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The world of consumer PR is always changing, and 2025 is no different. This year brings plenty of fresh opportunities—and a few challenges—for brands looking to connect more authentically with their audiences. To stay ahead of the game, PR pros need to keep their finger on the pulse. Here are five key trends shaping the…
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Who doesn’t love a freebie? The simple act of offering complimentary products can be a powerful way to engage potential customers, allowing them to try something they might love and, ultimately, add to their shopping basket. Product sampling has been one of the most effective marketing strategies, giving brands the chance to connect with consumers…
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Spooky season is truly upon us. Halloween presents a great opportunity for brands to have some creative fun with their latest consumer PR campaigns. As a consumer PR agency, we are always on the lookout for Halloween campaigns that capture our attention. Whether it’s from the shock factor, a funny moment, or an original creative,…
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