One of the nation’s favourite caffeinated drinks, coffee, has been talk of the town this week. Yes, that’s it – if you somehow missed this one, October 1st marked the celebration of International Coffee Day – hoorah! However, a bit of chaos ensued after Costa Coffee offered customers free coffee (and other hot beverages) to…
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Are you bored of Brexit already? Very rarely do we encounter such a long standing, hotly-debated topic that divides opinion so passionately. For brands, many would consider this a no-go area, tip toeing around what might upset or cause any kind of unwanted backlash. For some however, the opportunity to use the controversy surrounding Brexit…
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Times are ever changing, and with younger couples ditching tradition in favour of uniqueness, an unsuspecting modern trend has prompted big pizza businesses to look to market their products at weddings across the UK. And as wedding season is in full swing, two hopeful brands are looking to make use of the latest wedding trend…
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In Instagram’s ongoing bid to be the “authentic” social media platform, the rules around hashtags have recently changed in a bid to rid the popular site of spammy behaviour. From following hashtags to adding them to your Instagram Stories, here are some top tips for brands on how to make sure their hashtag game remains…
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Escapade is pleased to welcome two new Junior Account Executives, Camilla Hay and Sharn Smith, to its public relations and communications team. Camilla joins the team having already spent some time with the consultancy while studying Human Geography at Cardiff University. Having graduated this summer, she was delighted to accept the offer of a role…
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Many of us would be able to think of some kind of scenario involving a big corporation being involved with charity work – for example if you catch a plane you will often be given the opportunity to donate to their chosen charity on landing. Ryanair is one such airline, as it is partnered with…
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Plant-based food is now more popular than ever with meat free alternatives popping up in retailers around the country. You only have to pop down to your local supermarket to now find specifically designated aisles for vegetarian and vegan options – something you’d be hard pressed to find if we rewind 10 years. Kickstarting 2019,…
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Where marketers were once more concerned with followers and likes, it seems now with Instagram’s bid to become socials most authentic platform, one of the key measures to deem real success now is engagement! A survey of 2 million social media influencers by influencer marketing platform Markerly showed that for unpaid posts, Instagram influencers with…
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2019 is a year in which messages of body positivity and self-love are becoming increasingly prevalent. The theme of this year’s Mental Health Awareness Week was ‘Body Image.’ Nike is just one of many big brands who are on board with the increasing message about all bodies being beautiful. For a long time clothing brands…
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