What’s your boyfriend or brother really up to in their spare time? Baking, yoga and ballroom dancing according to the headlines from our client, MARS Milk! This month, we launched their MARS Milk Play Fund, with a little help from the lovely guys over at talkSPORT! The consumer pr campaign began with some insightful research…
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During the past few months you would have been hard pressed to escape the exhausted media coverage of the nation’s changing shopping habits, with the demise of the big four and the rise of the power house German duo. There is no doubt about it; people are changing the way they shop, and it’s about…
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It’s not uncommon to see consumers boxed off as one particular type; from generic classifications such as a “foodies” right through to “techies”. Many agencies have long prided themselves on having the specialist niche market knowledge to target one or other of these consumer groups. But, the purchasers are becoming increasingly savvy and demonstrate an…
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The launch of the Apple Watch last week brought with it that overwhelming feeling of ‘need’ that washes over me every time Apple hold a press conference. Of course, I don’t really need a watch to tell me what my two smartphones, tablet, and activity tracker already do… But it’s so shiny! And I’d really…
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Who says working at the weekend has to be a chore?! Not when you have a sport PR client! We spent ours with the organisers of the first ever Vitality North London Half Marathon, alongside thousands of eager ‘stadium to stadium’ runners, and of course, Team GB favourite Mo Farah! Starting at Allianz Park, home…
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It seems that in this day and age, we are surrounded by the daily musings of celebrities across the media, from David Beckham crashing his car to the latest red carpet ‘nip slip’. Let’s face it, when it happens, we want to know about it! As we are all too aware however, as quickly as…
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The secret to happiness? Earning £80,840 a year and living in a £443,000 house according to the headlines from our client, Post-it Brand from 3M! This week, we helped launched their Make It Happen consumer PR campaign, with a little inspiration from all around amazing woman Katie Piper! We spent the day with Katie, whose…
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Today’s bloggers can have more of a fan following than celebrities and they often speak through agents, sign book deals and are more influential than people who have been in the lime light for decades! Zoella became the fastest-selling author in 2014 selling over 78,000 copies in its first week alone. Just to reiterate, a…
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This month I can seamlessly predict what your daily media digestion will mainly consist of – I suspect you have just finished reading about the New Year being THE time to discover a new you? Or maybe you’re wincing at the reality of being one of the 50% of people that have already ditched their…
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