Did anyone else find themselves hooked on Channel 4’s Hunted? Described as ‘A real-life thriller where 14 ordinary people go on the run from a team of expert hunters.’ it sounded like the perfect way to while away a Sunday afternoon. Little did I know that after a four hour bingeathon I’d make myself utterly…
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The recent introduction of the five pence charge for single use carrier bags, got me thinking about how easy it is, or perhaps more likely, how difficult it is, to change the everyday habits of a nation. The Government reports that the five pence charge, already levied in Wales has led to a 79% decrease…
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We’re so proud to announce that we are CIPR PRide Award winners! For those of you thinking, that sounds cool but what are the CIPR PRide Awards? The awards are the most credible regional awards in the public relations industry, recognising and rewarding outstanding work across nine UK regions and nations. According to the award…
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A huge surge in consumer demand for transparent labeling is serving food and drink brands a new challenge; to find a happy balance between conforming and standing out from the vast food crowd. Widespread media coverage and ingredient shaming of some of the nation’s most popular food and drink brands has left the modern consumer…
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Christmas in July is always a busy time for Escapade, gold ribbon and gift bags litter our desks whilst we prepare for the wrapping event of the year – the Christmas gift wrapping master class with specialist Jane Means. Jane Means has wrapped gifts for an endless list of celebrities, Dior, Selfridges and even featured…
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The use of illustrative words to communicate any given story has always been a given in a PR’s professional toolbox. But in the growing age of visual communication, photography, and more importantly, expressive photography, can explain a story with so much more power than a wordsworth ever could. The saying goes that a picture paints…
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The social media PR scene has got its fundamentals like Facebook, Twitter and LinkedIn; and its slightly newer platforms including Instagram and Pinterest; but shouting loudly on the scene at the moment is the social imaging app: Snapchat. Snapchat is a new and exciting way for brands to communicate with their audience and has huge…
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A new camera arrival is always an exciting time in the Escapade office. And with the new PENTAX K-3 II we were so excited that we took it out on a consumer technology PR tour to show it off! The PENTAX K-3 II digital SLR camera follows in the footsteps of the very popular, award…
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Ever wanted to ‘explore the world in real time through someone else’s eyes’? Well now you can with Periscope! Launched in March, Periscope has captured the attention of social media PR users, keen to participate in the very latest sharing medium – with no restrictions. Periscope says ‘we wanted to build the closest thing to…
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