Instagram is the home of unrealistic body and life goals, a place where the beautiful people go to flaunt their wares. Most people could admit they get a little bit envious of some aspect of others’ social media lives and that we even try and portray our own daily adventures to being a bit more…
Read more >
This week, marks the fact, that I have been working in consumer PR, and to be more specific for Escapade, part of CCgroup, for thirty years!! This becomes slightly alarming as it transpires that this is more years than many of the team here have been alive! Over a celebratory glass of fizz and slice…
Read more >
Online retail has become the go to for consumers. And with the world at their fingertips, voucher codes, free delivery, returns and reward points on offer who can blame them? With reported declining footfall on the high street what does this mean for the future of online retail? Figures from The Centre for Retail Research…
Read more >
Here at Escapade, my office pod at time of writing (!) is made up of one married, two single and two “taken” PR superstars… And interestingly, considering the even mix of relationship statuses, none of us have yet bought, written, sent, or received a Valentine’s Day card. This should come as no surprise really, as…
Read more >
From social media, to review sites and even SEO, the role of digital media has never played such a pivotal part in not only marketing, but increasingly the role of customer service. The way in which consumers can interact with brands is faster, more transparent, and demands a publicly acceptable response or resolution. Regardless of…
Read more >
Data released this month shows that UK shoppers spent some £133 billion online in 2016, up 15.9% from the £114.75 billion spent online the previous year*. Figures that further highlight that the mass migration of consumers to digital is continuing at a significant rate, with the increased use of mobile phones adding to the acceleration…
Read more >
As I began writing this, I wondered if reviews influenced my purchases. Thinking back over the past week I have read reviews on restaurants, films, make up brushes, clothing and some tech gadgets that I have no idea about. I did this without even realising it. As online retail pr shopping is so widely available,…
Read more >
With the plethora of Christmas retail results announced this week, it seems to have been a very happy festive period indeed for the majority of national retailers. Non-food retailers such as House of Fraser, reported an increase in sales of 2.7% with Games Workshop stating 28.2% increase in the long festive lead-up and a whole…
Read more >
We are pleased to announce that we have been appointed by Scratch Meals to manage the PR activity around the launch of its new Fit Kitchen brand! The fresh food company will be expanding into the growing healthy ready made meal market, fulfilling the growing consumer demand for intrinsically healthy, convenient products. Sales Director Daniel Litchfield,…
Read more >
