Who says working at the weekend has to be a chore?! Not when you have a sport PR client! We spent ours with the organisers of the first ever Vitality North London Half Marathon, alongside thousands of eager ‘stadium to stadium’ runners, and of course, Team GB favourite Mo Farah!
Starting at Allianz Park, home of the mighty Saracens, the event took runners through the leafy streets of Barnet and Brent, and on through Wembley Stadium. The race was the latest installment in the Vitality Run Series, and allowed runners to experience two of the areas most loved sporting venues from a very unique perspective!
We played host to over 40 journalists and bloggers, most of whom not only took part in the event, but also joined us in a very special post-race Q&A with double Olympic, World and six time European Champion Mo Farah!
So if you’ve ever wanted to know a little more about the man himself, our friends atRUN247 were on hand to capture his thoughts on everything from training and racing, to recovery and nutrition! And if you want to have a little read up on the race itself, here’s a few review snippets to maybe get you thinking about pre-registering for next year at Northlondonhalf.com!
Tom Wheatley, Shortlist & Theallrounder.co.uk: Marketing and promotion aside, was the race actually any good? Well, in a nutshell, yes. This first outing for the North London Half Marathon was impressive. An enjoyable course for both newcomers and seasoned runners that can be used as a standalone race or part of a Marathon training plan. The event village was well organised with excellent marshalling and emergency support. The really success for the event however was the inclusion of Mo Farah as ambassador which is a testament of just how prominent the race series has become across the UK.
Tess Agnew, Thefitbits.co.uk: The North London Half was great. A very well organised race with a surprisingly hilly course (must remember to check course profile before racing!), around a maze of residential areas, livened up by starting and finishing at the Allianz Stadium, with a brief jaunt through the mighty Wembley Stadium.
Jen Slater, Eclecticcake.com: Being an out and back course, I looked forward to revisiting my favourite hills but I’m sure those that had to drag themselves up slowly, started to dread them. Happily for them, there was the very large slice of motivation in the form of running through Wembley Stadium. The tunnel housed an amazing crash of steel drums, before we emerged on the side of the pitch to a gaggle of supporters and big screens showing fellow runners.
Our consumer lifestyle PR team specialise in connecting everyday brands with everyday people across four core sectors; Consumer Lifestyle PR, Food & Drink PR, Consumer Technology PR and Sport, Health & Wellbeing PR. More information on these areas of knowledge can be found at www.escapadepr.com/about-us.
