The sun’s out, the wellies are on (just in case) and the music is thumping in the distance. But beyond the music, glitter and endless queuing for the main stage, there’s another star of the summer festival season: the food and drink. Music festivals have evolved far beyond warm lager and greasy burgers. These days,…
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As winter’s chill grips the world, there’s one day that promises to warm hearts and hands alike: International Hot Chocolate Day, celebrated annually on 31st January. This delicious occasion is a tribute to the beloved beverage that has brought comfort and joy to countless generations. Whether you’re a purist who savours the simplicity of rich…
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Christmas is upon us, and it’s time to indulge in all the festive food and drink delights. Whether you’re planning an intimate dinner, a festive cocktail party, or a grand family feast, there’s something for everyone to make this Christmas extra special. Festive Feast Drink Up Sweet Treats Happy holidays, and may your festive season…
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Seasonality is a powerful tool in food and drink PR campaigns, allowing brands to align their messaging with consumer preferences and behaviours throughout the year. Leveraging seasonal trends not only boosts brand visibility but also strengthens consumer relationships by tapping into the emotions and traditions tied to specific times of year. Here’s how to optimise…
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As a consumer PR agency that specialises in working with food and drink brands, it is important to keep on top of the latest industry news! Recently, Food Dive published an article titled ‘How Influencers are Changing the Way Food and Beverage Companies Harness Social Media’. This blog post will share the top insights from…
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As we bid farewell to May, it’s clear that this month has been vibrant and eventful in food and drink marketing. Look at some of the most notable food and drink pr campaigns that stood out to us! Crisp ‘N Dry At the beginning of May, Crisp ‘N Dry launched a new campaign to showcase…
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It seems like April has been an interesting month for Food and Drink PR Campaigns. Now that we’re coming to the end of April, let’s take a look at some standout campaigns that caught our attention this month! Tropicana ‘Not All Oranges Are the Same’ Tropicana rolled out a £3.5 million campaign to mark its…
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Mintel recently released their 2024 Global Food and Drink trends report revealing three consumer behaviour trends that will shape the food and drink market in 2024. These need to be considered by food and drink brands when approaching their next consumer PR campaigns. Three Key Food and Drink Consumer PR Trends: Trust the Process “Clear…
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In today’s fast-paced and highly competitive world of the food and drink industry, crisis management has become an indispensable skill for a food and drink PR agency. Dealing with a crisis effectively can make or break a brand’s reputation, and it requires a strategic approach that addresses the unique challenges of the industry. What is…
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