Have you started to stockpile food in anticipation of the Apocalypse, aka Brexit? We might be used to panic buying, and stashing away bread, milk and eggs when there’s mention of snow in the weather forecast, but now there’s a new kid on the block… The possibility of a no deal Brexit has sent us…
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It’s that time of year when we’re all feeling very January, and thoughts turn to summer. So what better time to catch up on the latest food trend predictions for the year ahead? Maybe you’ve already cracked and given up on the resolutions, so it’s time to find out what we’re all going to be…
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Is it too early to say Christmas? Probably… but I’m going for it anyway! This week Amazon commissioned a new survey to investigate the UK’s festive shopping habits to support the launch of their Christmas Shop and Gift Finder on their website as they found brits spend 882 hours in their lifetime purchasing 1,386 Christmas…
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“I’m just popping out to get some bits – do you need anything?” is a phrase that a lot of us hear regularly, but where does your mum, dad, sibling or flatmate actually go when they say this – to the petrol station or a convenience store? Research conducted by HIM would suggest that there are…
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In the last week alone we have seen two big players reveal plans for a rebrand – John Lewis and Waitrose on the High Street, who from September 2018 will be known as ‘John Lewis & Partners’ and ‘Waitrose & Partners’, and Johnson & Johnson, the number one baby care brand in the world. For…
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The biggest football tournament started yesterday and with one match underway, there’s only 63 left! The football contest will be viewed by more than 3.2 billion people, with 32 countries making it through to the group rounds; it’s a great opportunity for brands to be involved. According to James Kirkham, about 40% of the world’s…
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Last week we felt our first glimpse of British Summer, the temperature reached a scorching (for the UK!) 27 degrees, and everyone went into meltdown. Fluffy jumpers and puffer coats were now packed away and everyone started debating if flip flops were socially acceptable to wear to work. Probably not. The good weather brought most…
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April Fools is a great opportunity for brands to trick their consumers and get away with it whilst also securing social media attention and coverage from the media. So were you on the ball Sunday Morning? Or were you shouting to your housemates about the new chocolate mayonnaise that was supposedly joining the Heinz line-up?…
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Food is a huge topic of conversation in the Escapade offices. From the often heated debate about what fast food to enjoy on ‘Fat Fridays’ to discussions about the purported health benefits of the latest superfood to be uncovered. In fact, food, probably fuels the content of at least one if not more office conversations…
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