Dry January is named aptly for people trying to give up alcohol during the first month of the year, however for many people dry January also meant a very dry bank account, after the onslaught of spending during the Christmas period. It’s no surprise then that UK shoppers spent less last month than the year…
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In 2018, digital influencers will continue to be the number one choice for brand endorsements. However, we’re likely to see a more planned, sophisticated approach to influencer marketing with audience data and analytics forming the backbone of talent identification. So what do you need to know to stay ahead of the game? 1. Digital influencers…
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Christmas, the time of year when we all discuss cutting back and vow not to get carried away with the hype… And you’d think this was the plan for 2017 given a YouGov Report looking into Christmas spending intentions which revealed that 30% of people expect to spend less this Christmas overall than they did…
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In 2018, expect to see transparency and traceability for all, regardless of their income. From ingredient scares to political bombshells, self-care has become a priority for many and one that includes choosing food and drink that will address perceived nutritional, physical, and emotional needs. Opportunities also will be plentiful for natural, tantalising, and unexpected textures from chewy beverages to…
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With four days to go until Halloween and a weekend ahead of haunting house parties and spooky nights out, it seems Brits are set to spend more than ever on Halloween this year. Traditionally a US holiday, Halloween has been a part of British culture for some time and is now one of the largest…
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This week The Grocer published its annual Dairyman special, underpinned by its exclusive consumer research to find out the truth behind attitudes to dairy, and the impact this is having on the market. Almost quarter (24%) of shoppers are already thinking about cutting back on the amount of dairy they consume, with this figure rising…
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There’s no doubt that the fight against food waste is not an easy one with brands, retailers and we as consumers all having a part to play. As a nation, we are throwing away £13bn worth of food a year which equals around 15m tonnes! One positive you won’t often hear though is that we…
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Last week, shopper research and convenience analysts him, revealed that convenience grocery shopping was overtaking the pumps at forecourts across the country as forecourts are no longer seen as petrol stations but rather as convenience stores that also sell petrol. Over the past few years, it is clear that forecourts are taking this transition seriously. …
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The free from food market has been on the (pretty steep) incline for a few years now and is showing no signs of stopping. Between January and March this year, more than half of us bought a free from product, according to Kantar Worldpanel. A fashion emerged among young people to eat a free from…
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