As we bid farewell to May, it’s clear that this month has been vibrant and eventful in food and drink marketing.
Look at some of the most notable food and drink pr campaigns that stood out to us!
Crisp ‘N Dry
At the beginning of May, Crisp ‘N Dry launched a new campaign to showcase its versatility. The latest ad aimed to re-establish Crisp ‘N Dry as Britain’s favourite cooking oil for a new generation of cooks.
Created by Lucky Generals, they stated “We’re on a mission to make Crisp ‘N Dry Britain’s go-to cooking oil once again, by showing the product versatility. To do so, we made the brand distinctive ‘N the centre point of our sizzling new campaign.”
The ad aired across all major TV channels in the UK.
Heinz Mayonnaise – Last Bottle of Mayo
Heinz Mayonnaise honoured its most devoted fans with a playful omnichannel campaign that celebrated their loyalty by using fan’s voices, who shared their passion for the condiment on Twitter (X). The tweets became the campaign’s focal point, showing their unconditional love for Heinz Mayonnaise.
The humorous campaign extended across social media and out-of-home, with billboards in London and Manchester.
La Vie – Plant-based Ham
French plant-based food brand La Vie came through with a lively out-of-home campaign promoting its meat-free ham alternative.
https://www.instagram.com/p/C6sv11hL5cC/
The campaign targeted busy areas in London and appeared in locations with “ham” in their names such as FulHAM, West HAMpstead, and even BuckingHAM palace.
https://www.instagram.com/p/C7OObhloTAA/
https://www.instagram.com/p/C7BXbPEgU5z/
Quorn Snacks– Mission Impossible
Quorn embraced a Mission Impossible theme for its summer campaign, positioning itself as the go-to brand for summer snacks.
https://www.instagram.com/p/C7RJxgroH4O/
Backed by a £4 million media spend, the campaign has rolled out across TV, video-on-demand, online video, social media, and shopper marketing.
https://www.instagram.com/p/C7YpjQRI_MV/
The ad sees Perry T Pigg, and his friends on a mission to replace traditional meat snacks with Quorn Cocktail Sausages and their Picnic Eggs.
Koppaberg X Melanoma
In May, Koppaberg partnered up with the Melanoma Fund for the, ‘Drink Responsibly This Summer’ campaign, encouraging sun-safe habits.
The campaign includes distributing SPF 50 sunscreen sachets at selected pubs and bars across the UK and installing sunscreen dispensers in beer gardens.
https://www.instagram.com/p/C7TRftCNXV5/
The ‘Drink Responsibly this Summer’ campaign which launched on May 27 is featured across TV, OOH, social media, and trade publications.
Missed our roundup last month? Check out Escapade’s April Roundup of the Top Food and Drink PR Campaigns!
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Sources
https://luckygenerals.com/6-2/crisp-n-dry-n-so-much-more/
https://www.lbbonline.com/news/puppet-pals-return-to-show-meat-eaters-how-delicious-quorn-snacks-are
Blog Cover Photo: cyano66/istockphoto.com
