Health is no longer sitting at the edges of food and drink. It’s becoming the main event. Recent analysis highlighted by The Grocer shows that the fastest-growing food and drink brands in the UK are overwhelmingly health-led, pointing to a wider shift in what consumers now value when they shop. Drawing on rankings from Alantra,…
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Gen Z (born 1997–2012) and Millennials (born 1981–1996) are two of the most influential consumer groups shaping the UK food and drink industry today. While Millennials remain the largest generational cohort in the UK, Gen Z’s spending power is growing rapidly as more enter the workforce and their disposable income increases. Together, these audiences are…
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Health-led eating continues to evolve, and M&S’s latest food health trends report offers a clear snapshot of what consumers are prioritising right now. Rather than restrictive diets or short-lived wellness fads, the focus has shifted to everyday optimisation — small, intentional food choices that support long-term health. From fibre-first shopping habits to a growing interest…
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This week, Waitrose launched its annual Food & Drink Report, offering a snapshot of how the nation is shopping, cooking and snacking as we wrap up 2025. Based on thousands of customer responses and real in-store sales data, the report highlights a consumer mindset shaped by cost-of-living pressures, changing lifestyles and a renewed appreciation for…
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As the days get cooler and the colours on supermarket shelves deepen, it’s clear the change of season isn’t just outside — it’s on product packaging too. Whether it’s a summer rebrand bursting with colour, a winter refresh that leans on nostalgia or the current wave of autumnal designs taking over shelves, seasonal packaging helps…
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The sun’s out, the wellies are on (just in case) and the music is thumping in the distance. But beyond the music, glitter and endless queuing for the main stage, there’s another star of the summer festival season: the food and drink. Music festivals have evolved far beyond warm lager and greasy burgers. These days,…
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The classic three meals a day might be heading for a rebrand — and snackification is leading the charge. As eating habits evolve, we’re seeing a cultural shift in how — and why — people eat. It’s no longer just about fuelling up or saving time. Increasingly, consumers are choosing how they want to eat…
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Few things bring people together quite like chocolate. Whether it’s a square of rich dark, a creamy milk chocolate bar, or a smooth dairy-free alternative, chocolate holds a special place in our hearts (and snack drawers). And what better excuse to indulge than World Chocolate Day? While there are several “chocolate days” scattered throughout the…
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From #FoodTok trends to aesthetic recipe reels and global taste tests, it’s safe to say that social media is playing a significant role in shaping what – and how – we eat. But is it truly broadening the nation’s food horizons, or just serving up a highlight reel of what’s already trending? From Local to…
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