With two bank holidays coming up, there’s no better time to get baking and finally try those sweet treats you’ve had your eye on. Easter is the perfect excuse to fill the house with good smells, invite the family over and show off your latest baking creations. Good Friday Bakes The ultimate Good Friday sweet…
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This week, our team had the opportunity to attend the International Food and Drink Event (IFE) 2025. This gave us a chance to explore the latest food and drink innovations and connect with industry leaders. As part of the wider Food, Drink & Hospitality Week, IFE brought together key events such as IFE Manufacturing, The…
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In today’s digital era, social media has transformed the way brands connect with consumers, with influencer marketing emerging as a powerful tool. Influencer marketing involves partnering with individuals who have a significantly high social media following to promote products, services, or brands. In the food industry, this strategy has proven to be an incredibly effective…
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The food industry constantly evolves, with new products hitting shelves and restaurants regularly. But launching a product takes time and effort. Here’s a look at the key steps behind a successful food product launch. 1. Identifying Market Needs: Brands begin by researching consumer trends, such as plant-based diets or clean eating, to spot gaps in…
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Christmas is upon us, and it’s time to indulge in all the festive food and drink delights. Whether you’re planning an intimate dinner, a festive cocktail party, or a grand family feast, there’s something for everyone to make this Christmas extra special. Festive Feast Drink Up Sweet Treats Happy holidays, and may your festive season…
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Seasonality is a powerful tool in food and drink PR campaigns, allowing brands to align their messaging with consumer preferences and behaviours throughout the year. Leveraging seasonal trends not only boosts brand visibility but also strengthens consumer relationships by tapping into the emotions and traditions tied to specific times of year. Here’s how to optimise…
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Today marks National Chocolate Day; a celebration of one of the world’s most loved treats. Whether you’re a fan of the smooth melt in your mouth sensation or enjoy exploring its rich variety of flavours, today is the perfect day to indulge. Chocolate’s journey started with the Aztecs and Mayans when they discovered the cacao…
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As Halloween is approaching, don’t let your carefully picked pumpkins go to waste! This year try turning your pumpkins into delicious warming recipes. Not only is a fun activity for the weekend; it’s an eco-friendly step toward reducing food waste. An article in The Guardian (2020) reports that ‘Over half of the UK’s 24 million…
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As we hit October, Halloween is fast-approaching but this year UK shoppers may be in for a scarier surprise and this time it’s not the ghosts. An article in The Guardian have looked at how the price of chocolate has surged by 11% over the past year, far outstripping overall grocery inflation, which stands at…
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