As 2024 unfolds, food culture continues to dominate social media, shaping trends and consumer behaviour in significant ways. Short-Form Video Content Platforms like TikTok and Instagram Reels have made short-form food videos a staple. Quick recipes and food hacks captivate users, making these formats essential for food brands. Social Commerce Shopping directly through social media…
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Get ready to indulge in a cherished British pastime as the UK gears up for a week dedicated to afternoon tea. National Afternoon Tea Week takes place from Monday, August 12 to Sunday, August 18, 2024. This event celebrates the quintessentially British tradition of enjoying a delightful afternoon tea, offering an array of savoury and…
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As a consumer PR agency that specialises in working with food and drink brands, it is important to keep on top of the latest industry news! Recently, Food Dive published an article titled ‘How Influencers are Changing the Way Food and Beverage Companies Harness Social Media’. This blog post will share the top insights from…
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TikTok has come a long way from its early days of dance crazes and lip-sync videos. Now, it’s a treasure trove of creativity for food lovers with its endless food inspiration. Known as FoodTok, we have been gifted with viral hits like the famous Dubai chocolate, the Girls Dinner trend, and the infamous baked feta…
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Ready to find a healthier you? The 10th to the 14th June is Healthy Eating Week and here at Escapade we are huge foodies – although not always for the most nutritious options! For us, this is a perfect reason to take more consideration of what changes we can make to ensure we are…
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As we bid farewell to May, it’s clear that this month has been vibrant and eventful in food and drink marketing. Look at some of the most notable food and drink pr campaigns that stood out to us! Crisp ‘N Dry At the beginning of May, Crisp ‘N Dry launched a new campaign to showcase…
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On Monday, April 30, 2024, I had the opportunity to attend The Food and Drink Expo 2024 in Birmingham. The Food and Drink Exhibition is an annual event that provides the number one route to the UK food and drink market and helps companies showcase their products. Here are some highlights from my experience: The…
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It seems like April has been an interesting month for Food and Drink PR Campaigns. Now that we’re coming to the end of April, let’s take a look at some standout campaigns that caught our attention this month! Tropicana ‘Not All Oranges Are the Same’ Tropicana rolled out a £3.5 million campaign to mark its…
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The food industry has witnessed the rise of several YouTube stars who have successfully transitioned into entrepreneurs, capitalising on their online influence to launch thriving businesses. From chocolate bars and sports drinks, to coffee blends and fast-food ventures, these creators have diversified their portfolios and captured the attention of a global audience with their new…
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