Dry January is named aptly for people trying to give up alcohol during the first month of the year, however for many people dry January also meant a very dry bank account, after the onslaught of spending during the Christmas period. It’s no surprise then that UK shoppers spent less last month than the year…
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After recently hosting our #GreatFamilies Brunch event for Pomegreat Pomegranate Juice, we took the opportunity to #GETTOKNOW parenting and foodie blogger Lillie Farrow! When did you first set up your social channels, and what got you started? I first started my Instagram account in February 2014. I had just joined Slimming World and had been…
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In 2018, digital influencers will continue to be the number one choice for brand endorsements. However, we’re likely to see a more planned, sophisticated approach to influencer marketing with audience data and analytics forming the backbone of talent identification. So what do you need to know to stay ahead of the game? 1. Digital influencers…
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Christmas, the time of year when we all discuss cutting back and vow not to get carried away with the hype… And you’d think this was the plan for 2017 given a YouGov Report looking into Christmas spending intentions which revealed that 30% of people expect to spend less this Christmas overall than they did…
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Coconut Collective has appointed consumer lifestyle PR agency Escapade to manage the PR activity to support the recent launch of its new 100% organic Thambili, or ‘King’ Coconut waters and milk product range in the UK. The activity will focus on its Original King Coconut Water and flavoured range, alongside the Coconut Collective’s dairy and…
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In 2018, expect to see transparency and traceability for all, regardless of their income. From ingredient scares to political bombshells, self-care has become a priority for many and one that includes choosing food and drink that will address perceived nutritional, physical, and emotional needs. Opportunities also will be plentiful for natural, tantalising, and unexpected textures from chewy beverages to…
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With four days to go until Halloween and a weekend ahead of haunting house parties and spooky nights out, it seems Brits are set to spend more than ever on Halloween this year. Traditionally a US holiday, Halloween has been a part of British culture for some time and is now one of the largest…
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This week The Grocer published its annual Dairyman special, underpinned by its exclusive consumer research to find out the truth behind attitudes to dairy, and the impact this is having on the market. Almost quarter (24%) of shoppers are already thinking about cutting back on the amount of dairy they consume, with this figure rising…
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Tuesday night saw the return of The Great British Bake Off to our screens but now home to Channel 4, two new presenters, one new judge and 12 new contestants – how would it go down with the viewers? Like the highest scoring bake or as disastrous as Iain’s ‘Binned’ Alaska? Well, not far off…
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