Is it too early to say Christmas? Probably… but I’m going for it anyway! This week Amazon commissioned a new survey to investigate the UK’s festive shopping habits to support the launch of their Christmas Shop and Gift Finder on their website as they found brits spend 882 hours in their lifetime purchasing 1,386 Christmas…
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“I’m just popping out to get some bits – do you need anything?” is a phrase that a lot of us hear regularly, but where does your mum, dad, sibling or flatmate actually go when they say this – to the petrol station or a convenience store? Research conducted by HIM would suggest that there are…
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There is no doubt, that as nation, we are obsessed with the weather. Can you think of a week, or perhaps even a day, when you haven’t mentioned it yourself, replied to a comment or overheard a conversation about the weather? Perhaps it is because we just have so much of it! Our island is…
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In the last week alone we have seen two big players reveal plans for a rebrand – John Lewis and Waitrose on the High Street, who from September 2018 will be known as ‘John Lewis & Partners’ and ‘Waitrose & Partners’, and Johnson & Johnson, the number one baby care brand in the world. …
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The biggest football tournament started yesterday and with one match underway, there’s only 63 left! The football contest will be viewed by more than 3.2 billion people, with 32 countries making it through to the group rounds; it’s a great opportunity for brands to be involved. According to James Kirkham, about 40% of the world’s…
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Are you one of the many feeling super excited about this weekend’s #RoyalWedding? His Royal Highness Prince Henry of Wales, once dubbed the world’s most eligible bachelor, is actually getting married! And there’s no shortage of brands jumping on the back of the hype! Here are our top three favourite! M&S REBRANDS ITSELF… AND…
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April Fools is a great opportunity for brands to trick their consumers and get away with it whilst also securing social media attention and coverage from the media. So were you on the ball Sunday Morning? Or were you shouting to your housemates about the new chocolate mayonnaise that was supposedly joining the Heinz line-up?…
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We are all guilty of occasionally forgetting to recycle, or maybe accidentally chucking our plastic in the wrong bin when we are rushing out the door. But a study published by ‘Scientific Reports’ last week warned the vast dump of plastic waste swirling in the pacific ocean is now bigger than France, Germany and Spain combined-far…
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Food is a huge topic of conversation in the Escapade offices. From the often heated debate about what fast food to enjoy on ‘Fat Fridays’ to discussions about the purported health benefits of the latest superfood to be uncovered. In fact, food, probably fuels the content of at least one if not more office conversations…
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