During the past few months you would have been hard pressed to escape the exhausted media coverage of the nation’s changing shopping habits, with the demise of the big four and the rise of the power house German duo. There is no doubt about it; people are changing the way they shop, and it’s about…
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Now a major social platform for both businesses and individuals, Instagram is threatening the likes of Twitter to take the throne as the most used social media site, recently surpassing Twitter in terms of the number of active monthly users. This means that your photos of pets, scenic sunsets and just about everything else are…
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A whopping 80,000 of UK university students run a business while they are studying for a degree. But despite this undeniable entrepreneurial spirit only 4% of young people go on to create a company capable of paying a wage or making a profit. We know, that’s a low figure right? Recently, we helped our client…
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It’s not uncommon to see consumers boxed off as one particular type; from generic classifications such as a “foodies” right through to “techies”. Many agencies have long prided themselves on having the specialist niche market knowledge to target one or other of these consumer groups. But, the purchasers are becoming increasingly savvy and demonstrate an…
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Who says working at the weekend has to be a chore?! Not when you have a sport PR client! We spent ours with the organisers of the first ever Vitality North London Half Marathon, alongside thousands of eager ‘stadium to stadium’ runners, and of course, Team GB favourite Mo Farah! Starting at Allianz Park, home…
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2014 was the year that healthy eating became cool! We saw the proliferation of ‘clean’ eating, the rise of paleo, a Nutribullet revolution and more chia puddings than you can shake a coconut at. So what diet and healthy-eating foods are set to feature in our meal plans for 2015? From old vegetable friends to…
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This month I can seamlessly predict what your daily media digestion will mainly consist of – I suspect you have just finished reading about the New Year being THE time to discover a new you? Or maybe you’re wincing at the reality of being one of the 50% of people that have already ditched their…
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