With the plethora of Christmas retail results announced this week, it seems to have been a very happy festive period indeed for the majority of national retailers. Non-food retailers such as House of Fraser, reported an increase in sales of 2.7% with Games Workshop stating 28.2% increase in the long festive lead-up and a whole…
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Everyone knows that Christmas is a time of excess – we are all guilty of overindulging and overspending. We consumed a whopping 10 million turkeys in the UK last Christmas and every year, on average, we spend up to £700 on gifts at Christmas! So here’s what we will get through this festive season: 10,000…
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We are pleased to announce that we have been appointed by Scratch Meals to manage the PR activity around the launch of its new Fit Kitchen brand! The fresh food company will be expanding into the growing healthy ready made meal market, fulfilling the growing consumer demand for intrinsically healthy, convenient products. Sales Director Daniel Litchfield,…
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Joe Wicks. The self-confessed ‘man on a mission‘ to rescue people from the awful dieting industry’. With nearly 200k followers on Twitter and a cool 1.4m on Instagram… countless media articles, cookery slots on prime time TV, two record-breaking bestselling books and tens of thousands of clients signed up to his 90-day SSS (shift, shape,…
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It would be a challenge to enter any store, not just specialist health and beauty shops, and not encounter a plethora of coconut products. From water to oil, flour to sugar, milk to the fruit itself, the infiltration of this mighty drupe (apparently the correct botanical term for a coconut), is immense. And, it’s not…
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As a nation we can’t get enough of the stuff, protein has been the ‘in’ word for a few years and now it’s not just reserved for those innovative trend followers. It was reported recently that half of UK consumers are now aware of the health benefits of protein. That statistic shows a huge movement…
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Our recent consumer insight study, The Changing Face of Grocery Shoppers, showed that the weekly shop is in decline, as is the traditional ‘one store’ loyalty shopping model. Demanding, and changing, consumer lifestyles are driving the growth of convenience and independent stores across the country… and challenging the conventional retail landscape hard. With this in…
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When a new client product lands in the Escapade office, it’s often met with mass excitement, a stampede to the kitchen and cries of delight… And our most recent launch was no different! Last month we received the much anticipated TWIX Spread… and we weren’t disappointed! After a group tasting session, we drafted trade and…
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The way in which consumers are shopping is changing in a big way. The weekly shop is on decline, and demanding consumer lifestyles are driving an increase in the number of convenience, specialist and independent formats popping up across the country. Shoppers are challenging the retail landscape hard; demanding resonate value, whether that be driven…
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