This month we’re getting to know the wonderful Kelly Prince-Wright, who covers fashion, travel, and general lifestyle – a “lover of London and consumer of coffee”! Here’s what she has to say: When did you first set up your social channels, and what got you started? I set up my social channels ages ago! I…
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For some of us these days no individual is more spoilt at Christmas than our pets, in particular our cats and dogs! Pet retailers and supermarkets alike stock all sorts of festive fair to enable our beloved fur balls to see the Christmas season through with us! From advent calendars and festive themed toys to…
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This month we’re getting to know Lisa Dawson, an interior and home design blogger with a background in fashion retail and an “obsession with vintage and retro styling”. When did you first set up your social channels, and what got you started? I started posting interior shots regularly to Instagram in January 2016 when we…
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Each year more and more retailers add themselves to the line-up of Christmas adverts, but does that have any effect on the ones that tend to always come out on top? Here’s our favourite picks from 2019! Camilla: “I won’t lie, watching the Christmas adverts prior to the release of the John Lewis one, I…
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This year the word “influencer” was officially added to the English Dictionary and here at Escapade, working with influencers is now part and parcel of the job. However, influencing someone is not a new phenomenon, as using a third-party to impact purchasing decisions has been around for centuries. So it only makes sense for us…
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When we scroll through our social media pr channels it is hard to avoid the relentless adverts popping up advertising a product or service to us. They are there for good reason, with 57% of consumers saying that social media influences their shopping habits. Whilst there can be some positive correlation between the amount of…
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It seems that advent calendars are becoming an increasingly important part of the build-up to Christmas, evidenced by the plethora of articles that have already appeared in the national and high-end lifestyle media, sign-posting shoppers to the best on offer this year. And, if there was any doubt about the growing popularity of advent calendars,…
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According to Richard Thaler – winner of the 2017 Nobel Prize for Economics – a nudge is “any aspect of the choice architecture that alters people’s behaviour in a predictable way without forbidding any options or significantly changing their economic incentives.” Firms often apply nudge theory to marketing scenarios as a low cost method of…
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Halloween is just around the corner and it’s set to be the biggest one yet! Although Halloween is predominantly a big event in the US, it looks like Halloween is consistently gaining more popularity in the UK every year. According to the Mintel Seasonal Shopping report, around half of British consumers bought something Halloween related…
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