Category: Insight

FORGET CHRISTMAS, IT’S ALL ABOUT THE EASTER TREE

With Easter approaching this weekend, to coincide with an easing in lockdown restrictions, the nation is keeping everything crossed for good weather and time to enjoy a good old socially distanced gathering in the garden! While we can’t control the weather, especially over a long weekend,, we do all appear to be making up for…
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WHY VIDEO IS A KILLER CONTENT STRATEGY

When it comes to social media content, video dominates. From TikTok to Reels, Stories to Snapchat, major social media platforms are really pushing for video content, and for good reason. Here’s why we believe video is a killer content strategy for anyone who is trying to increase their online presence. Video is booming According to…
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THE LOWDOWN ON LOCKDOWN EATS

With the country nearing a year in lockdown, we’re certainly making the best of a bad situation, with many of us turning to our tummies to seek out life’s little pleasures and something to look forward.  And the global pandemic has certainly changed our food shopping habits too – perhaps for the long-term… But what…
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ARE YOU A LOCKDOWN SAVER OR SPLURGER?

Hands up, I have seen the local Hermes, DPD and Yodel drivers more than I care to admit, since working from home in March… but I do also like to squirrel away money, or much to everyone’s dismay, hold on to gift cards for an eternity, when all I really want is a Dyson Hairydryer…
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REMEMBER, REMEMBER WHEN CROWDS USED TO GATHER?

2020 has been a year like no other! The coronavirus pandemic has seen us all staying inside for months on end, elbow bumps replace hugs and even panic buying of toilet roll and pasta. With the rule of six applying to groups across the whole country, crowds gathering for sports tournaments, festivals and concerts seem…
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FUTUREPROOFING THE LOCAL REVOLUTION

When lockdown was announced in March 2020, Brits went wild in the aisles. In scenes akin to Supermarket Sweep, toilet rolls, pasta and tinned foods flew from the shelves as the nation went into blind panic to stockpile at home. While we might have been struggling to find flour, sugar and baking powder in the…
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WHO TO TRUST…

It would be fair to say that the UK media has taken a bit of a bashing of late, with consumer confidence taking a knock with reporting of the Covid-19 pandemic. So where are consumers placing their trust, and how can you ensure you are maximising the most trusted channels to tell your story? According…
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BE MORE SOCIAL

With far more time on our hands, the world has embraced streaming services and social media during lockdown and as expected, there have been some interesting developments to emerge from the pandemic. Here’s what you need to know: FACEBOOK & INSTAGRAM SHOPS Facebook as seen an increase of more than 50% on its platforms in…
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BE KIND

As children we’re taught, in a world where you can be anything, be kind. Yet it’s a mantra that’s often forgotten when we’re busy, stressed, tired, or dealing with life in a global pandemic! Ok, so the latter isn’t one any of us are prepared for and with mental health taking a real spotlight in…
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