As I began writing this, I wondered if reviews influenced my purchases. Thinking back over the past week I have read reviews on restaurants, films, make up brushes, clothing and some tech gadgets that I have no idea about. I did this without even realising it. As online retail pr shopping is so widely available,…
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With the plethora of Christmas retail results announced this week, it seems to have been a very happy festive period indeed for the majority of national retailers. Non-food retailers such as House of Fraser, reported an increase in sales of 2.7% with Games Workshop stating 28.2% increase in the long festive lead-up and a whole…
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We have a bit of a tradition in the Escapade office around this time of year, where we all sit around to watch, dissect and criticize the annual helping of festive adverts… All over a small feast of M&S’s latest Christmas food offerings! The concept of “the Christmas advert” is no doubt owned by John Lewis. It’s…
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With numerous buzz words and ‘health’ trends increasingly infiltrating our everyday life, it comes as no surprise that the term wellbeing is breaking away as a consumer category of its own. And one that is permeating all markets; from food, drink, health and fitness, right through to fashion, beauty and consumer technology. Wellbeing is everywhere,…
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Our recent consumer insight study, The Changing Face of Grocery Shoppers, showed that the weekly shop is in decline, as is the traditional ‘one store’ loyalty shopping model. Demanding, and changing, consumer lifestyles are driving the growth of convenience and independent stores across the country… and challenging the conventional retail landscape hard. With this in…
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In case you haven’t heard by this time tomorrow we will know if we are to remain part of the European Union or if we will leave. You would be hard pressed to escape the propaganda that has been printed relentlessly in the last month. As a History student I know that it’s these very…
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This week the Escapade team went along to FutureComms16 to hear more about ‘Storytelling, Social Media & Digital PR Challenges’ facing the industry. Hosted at BAFTA, the scene was set for a day of information sharing with like-minded comms pros, and of course snapping selfies with the various iconic BAFTA masks around the building. We’ve…
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Just two months ago, Trinity Mirror announced the launch of its new print newspaper title New Day, just one week after ESI Media axed the print edition of the Independent to focus on its digital footprint. The “politically neutral” New Day launch was supported by a £5m TV ad campaign, targeting those, primarily female, who were “time poor”…
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The way in which consumers are shopping is changing in a big way. The weekly shop is on decline, and demanding consumer lifestyles are driving an increase in the number of convenience, specialist and independent formats popping up across the country. Shoppers are challenging the retail landscape hard; demanding resonate value, whether that be driven…
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