In case you haven’t heard by this time tomorrow we will know if we are to remain part of the European Union or if we will leave. You would be hard pressed to escape the propaganda that has been printed relentlessly in the last month. As a History student I know that it’s these very…
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This week the Escapade team went along to FutureComms16 to hear more about ‘Storytelling, Social Media & Digital PR Challenges’ facing the industry. Hosted at BAFTA, the scene was set for a day of information sharing with like-minded comms pros, and of course snapping selfies with the various iconic BAFTA masks around the building. We’ve…
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Just two months ago, Trinity Mirror announced the launch of its new print newspaper title New Day, just one week after ESI Media axed the print edition of the Independent to focus on its digital footprint. The “politically neutral” New Day launch was supported by a £5m TV ad campaign, targeting those, primarily female, who were “time poor”…
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The way in which consumers are shopping is changing in a big way. The weekly shop is on decline, and demanding consumer lifestyles are driving an increase in the number of convenience, specialist and independent formats popping up across the country. Shoppers are challenging the retail landscape hard; demanding resonate value, whether that be driven…
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I can count on one hand the amount of white bread I have purchased this year. I rarely venture down the bread isle unless it’s for a special occasion or meal – there is far too much temptation! Pizza on the other hand, whether in the form of take away, oven, dough made from scratch…
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During the past few months you would have been hard pressed to escape the exhausted media coverage of the nation’s changing shopping habits, with the demise of the big four and the rise of the power house German duo. There is no doubt about it; people are changing the way they shop, and it’s about…
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The launch of the Apple Watch last week brought with it that overwhelming feeling of ‘need’ that washes over me every time Apple hold a press conference. Of course, I don’t really need a watch to tell me what my two smartphones, tablet, and activity tracker already do… But it’s so shiny! And I’d really…
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