The use of illustrative words to communicate any given story has always been a given in a PR’s professional toolbox. But in the growing age of visual communication, photography, and more importantly, expressive photography, can explain a story with so much more power than a wordsworth ever could. The saying goes that a picture paints…
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The social media PR scene has got its fundamentals like Facebook, Twitter and LinkedIn; and its slightly newer platforms including Instagram and Pinterest; but shouting loudly on the scene at the moment is the social imaging app: Snapchat. Snapchat is a new and exciting way for brands to communicate with their audience and has huge…
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A new camera arrival is always an exciting time in the Escapade office. And with the new PENTAX K-3 II we were so excited that we took it out on a consumer technology PR tour to show it off! The PENTAX K-3 II digital SLR camera follows in the footsteps of the very popular, award…
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Ever wanted to ‘explore the world in real time through someone else’s eyes’? Well now you can with Periscope! Launched in March, Periscope has captured the attention of social media PR users, keen to participate in the very latest sharing medium – with no restrictions. Periscope says ‘we wanted to build the closest thing to…
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What’s your boyfriend or brother really up to in their spare time? Baking, yoga and ballroom dancing according to the headlines from our client, MARS Milk! This month, we launched their MARS Milk Play Fund, with a little help from the lovely guys over at talkSPORT! The consumer pr campaign began with some insightful research…
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During the past few months you would have been hard pressed to escape the exhausted media coverage of the nation’s changing shopping habits, with the demise of the big four and the rise of the power house German duo. There is no doubt about it; people are changing the way they shop, and it’s about…
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Now a major social platform for both businesses and individuals, Instagram is threatening the likes of Twitter to take the throne as the most used social media site, recently surpassing Twitter in terms of the number of active monthly users. This means that your photos of pets, scenic sunsets and just about everything else are…
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A whopping 80,000 of UK university students run a business while they are studying for a degree. But despite this undeniable entrepreneurial spirit only 4% of young people go on to create a company capable of paying a wage or making a profit. We know, that’s a low figure right? Recently, we helped our client…
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It’s not uncommon to see consumers boxed off as one particular type; from generic classifications such as a “foodies” right through to “techies”. Many agencies have long prided themselves on having the specialist niche market knowledge to target one or other of these consumer groups. But, the purchasers are becoming increasingly savvy and demonstrate an…
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