Marketers and PR folk have long been obsessed with Millennials, those born in the eighties and nineties as supposedly the first generation to adapt to the ‘new age’. However as this market starts to edge into their mid-thirties, there is a new, younger generation paving their way into the world who have grown up completely…
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We are pleased to announce that we have boosted our portfolio of food and drink clients after being appointed by Rejuvenation Water and Wild Thing paleo bars. The accounts will sit across our Food & Drink and Sport, Health & Wellbeing PR sectors, with both products targeting both food and active lifestyle enthusiast. Kris Ingham, Founder of Rejuvenation…
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After kick-starting my career with Escapade in consumer lifestyle PR in July, when they offered me the opportunity of a training course a few weeks down the line I couldn’t refuse. Needing all the training I could get as a new PR person, the PRCA was the obvious choice to find a course that would suit…
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Did anyone else find themselves hooked on Channel 4’s Hunted? Described as ‘A real-life thriller where 14 ordinary people go on the run from a team of expert hunters.’ it sounded like the perfect way to while away a Sunday afternoon. Little did I know that after a four hour bingeathon I’d make myself utterly…
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The recent introduction of the five pence charge for single use carrier bags, got me thinking about how easy it is, or perhaps more likely, how difficult it is, to change the everyday habits of a nation. The Government reports that the five pence charge, already levied in Wales has led to a 79% decrease…
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We’re so proud to announce that we are CIPR PRide Award winners! For those of you thinking, that sounds cool but what are the CIPR PRide Awards? The awards are the most credible regional awards in the public relations industry, recognising and rewarding outstanding work across nine UK regions and nations. According to the award…
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A huge surge in consumer demand for transparent labeling is serving food and drink brands a new challenge; to find a happy balance between conforming and standing out from the vast food crowd. Widespread media coverage and ingredient shaming of some of the nation’s most popular food and drink brands has left the modern consumer…
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Christmas in July is always a busy time for Escapade, gold ribbon and gift bags litter our desks whilst we prepare for the wrapping event of the year – the Christmas gift wrapping master class with specialist Jane Means. Jane Means has wrapped gifts for an endless list of celebrities, Dior, Selfridges and even featured…
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This week the consumer PR team at Escapade has been joined by the lovely Beth Glover who is currently in her final year of studying English Language and Communication at Cardiff University. As part of her induction into the wonderful world of PR, we tasked Beth to write her first ever blog post on any topic or…
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