It seemed like such a lovely idea; inviting the public to submit and vote on the name for a £200m ship, but is it one that perhaps, The Natural Environmental Research Council (NERC) is now regretting? Looking for a name to reflect the ship’s prowess in the oceans; it is due to set sail the…
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The way in which consumers are shopping is changing in a big way. The weekly shop is on decline, and demanding consumer lifestyles are driving an increase in the number of convenience, specialist and independent formats popping up across the country. Shoppers are challenging the retail landscape hard; demanding resonate value, whether that be driven…
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Forget Christmas in December or July, for Escapade and our consumer PR client the Command Brand from 3M, this year it was all about Christmas in February. The team mixed things up for this year’s annual photoshoot for Command by teaming up with five fantastic bloggers to help create our annual interior ‘looks’. We tasked…
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The Escapade team are bouncing with delight after being appointed by Atom Trampoline Park to support the strategic launch of its new leisure facility, with the first site due to open in the coming weeks in Reading. The account will sit with our Sport, Health & Wellbeing PR team, utilising the both team experience in this…
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I love the debate that ensues in the office following the release of a major piece of research and often the racier headline grabbing Omnibus studies too. Even when the study is seriously robust, like the data released last week by the Office for National Statistics on personal wellbeing, it is human nature to query…
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This week Twitter revealed a 41% fall in share value since October, when Jack Dorsey was named CEO. Personally I’ve been a fan of the social media networking site, since falling out of love with Facebook in 2009. For me, in a personal capacity, Facebook quickly became a time drain, full of unfamiliar faces I’d…
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Just one week after we all swore to make 2016 the year where we finally stub out those stinky cigarettes for good, or shift that niggly bit of excess weight that has become a permanent fixture around our midriff, we’ve given up! That’s right. We’ve given up! And some people didn’t even make it to 24 hours,…
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As we returned to the office this morning after the festive break conversation turned to those random news stories that for one reason or another provoked our interest. Here’s a selection of some of our favourites… #TheDress of 2015 Was it blue and black or white and gold? That is the question that divided the internet…
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Time is precious, especially at this time of year in PR land. Christmas shopping, dinner, drinks, family but who can remember the last time they gave up their precious free time for charity, volunteered or took part in unpaid work? In the month that the BBC launched the #1MillionHours campaign and our client The GALAXY…
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