I’m not sure I can pin point the exact moment I decided to take my life in a new direction, but it may have been when an authority figure in a suit asked if I could photocopy something followed by the words ‘are you sure you can manage that?’ I had kind of floated from…
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Joe Wicks. The self-confessed ‘man on a mission‘ to rescue people from the awful dieting industry’. With nearly 200k followers on Twitter and a cool 1.4m on Instagram… countless media articles, cookery slots on prime time TV, two record-breaking bestselling books and tens of thousands of clients signed up to his 90-day SSS (shift, shape,…
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With numerous buzz words and ‘health’ trends increasingly infiltrating our everyday life, it comes as no surprise that the term wellbeing is breaking away as a consumer category of its own. And one that is permeating all markets; from food, drink, health and fitness, right through to fashion, beauty and consumer technology. Wellbeing is everywhere,…
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It would be a challenge to enter any store, not just specialist health and beauty shops, and not encounter a plethora of coconut products. From water to oil, flour to sugar, milk to the fruit itself, the infiltration of this mighty drupe (apparently the correct botanical term for a coconut), is immense. And, it’s not…
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My name is Tess, I’m 20 years old and studying Media and Communications at Bournemouth University. Having finished my second year, as part of my degree I now have to complete some work experience in a media field of my choice during the summer break. So here I am, at my first ever week of…
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With day one of Rio 2016 finally upon us, it’s hard not to feel slightly envious that the spectacle that is the Olympics games is not coming back to London… Remember all those reports that stated Rio would not be ready in time, and London was being teed up to potentially take on the world’s greatest…
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This month the Escapade team has been graced with the company of super intern Emily Mulligan, who this week shares her thoughts on the changing facade of health pr campaigns! Lena Dunhams famous quote ‘It aint about the ass it’s about the brain’ has shown the new revolution of exercising for wellbeing not just to…
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After being terribly dubious and judging of others, I downloaded Pokémon Go on Thursday night to see what all the fuss was about. Within minutes, a Bulbasaur appeared in my lounge, I panicked and shut the app, only to find it had followed me to my bedroom later. Catching my first Pokémon was apparently all…
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Our recent consumer insight study, The Changing Face of Grocery Shoppers, showed that the weekly shop is in decline, as is the traditional ‘one store’ loyalty shopping model. Demanding, and changing, consumer lifestyles are driving the growth of convenience and independent stores across the country… and challenging the conventional retail landscape hard. With this in…
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