I’m a huge fan of lists, lists and trends. An avid reader of the ONS Shopping Basket of Goods, imagine my excitement on discovering the John Lewis 2017 Retail Report. The annual report, released last week, and now celebrating its fifth year, takes us on a brilliant shopping journey (without spending a penny) – how…
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A month ago, we were privileged to be part of the marketing and communications team that launched, The Lexicon Bracknell. We have worked on the project for seven years, so far, and so it was with a great sense of pride that we watched the new town centre quite literally spring into life. Social media…
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It’s Friday … Nearly the weekend, yay! What are your plans? Will you be meeting up with friends, going away for the weekend or maybe even celebrating a Birthday?! All weekend our social feeds are filled with photos and clips of people having fun on their two well-deserved days off; whether this is sharing a…
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This week The Grocer published its annual Dairyman special, underpinned by its exclusive consumer research to find out the truth behind attitudes to dairy, and the impact this is having on the market. Almost quarter (24%) of shoppers are already thinking about cutting back on the amount of dairy they consume, with this figure rising…
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There was a time when the idea of closely collaborating with a competitor brand would have sent shivers all the way down to your sneakers! Brands were inclined to keep themselves to themselves, focusing more on who they are, rather than who their customers actually are. Strength of brand, and mass brand awareness, seemed to…
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Tuesday night saw the return of The Great British Bake Off to our screens but now home to Channel 4, two new presenters, one new judge and 12 new contestants – how would it go down with the viewers? Like the highest scoring bake or as disastrous as Iain’s ‘Binned’ Alaska? Well, not far off…
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Over the weekend the London 2017 Athletic World Championships were all over my telly and all over my twitter! Social media was overwhelmed by #London2017 over the 10 days with everyone joining in on the excitement via social media, as unfortunately not all the million people that applied for tickets to London 2017 were successful….
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It was only little over a year ago that Instagram raised the maximum length on a video from 15 seconds to one minute, however in a short space of time, video has rapidly become the most favoured visual media for consumers engaging with social media content. By 2020, Cisco predicts that global internet traffic from…
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Back in 2009, hashtags belonged to Twitter. Designed initially to group together news topics, they have now developed into a mini language and world of their own, and it’s now Instagram that owns hash-tagging! With no character limit, we can hashtag to our heart’s content! And there’s not a day that goes by that doesn’t…
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