Category: Consumer Lifestyle

INFLATABLES AT THE READY

We haven’t seen the sun for months, so excuse us while we take a moment to get a bit carried away, excited that summer may be on its way (just don’t check the forecast for next week). And when it comes to social media, we’ve got a spring in our step. Instagram is packed full…
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AUGMENTED REALITY – THE NEXT GENERATION OF ONLINE SHOPPING?

This week, our latest work placement Rebecca Stacey looks at how AR (Augmented Reality) is making noise in the world of online shopping, with ASOS’s new tool! Online shopping is amazing to be able to choose clothes that you want from the comfort of your own home whether it’s to choose last minute items for…
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APRIL SHOWERS

A recent survey of 2,000 Brits, commissioned by Pimm’s, revealed that discussing the weather was the UK’s most popular conversation topic, with 54 per cent stating that it was one of their most regularly talked about subjects, more than family (38 per cent) or food (31 per cent). It is perhaps no surprise that the…
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DID YOU FOOL FOR IT THIS APRIL?

April Fools is a great opportunity for brands to trick their consumers and get away with it whilst also securing social media attention and coverage from the media. So were you on the ball Sunday Morning? Or were you shouting to your housemates about the new chocolate mayonnaise that was supposedly joining the Heinz line-up?…
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WHAT THEY DON’T TELL YOU BEFORE YOU GRADUATE…

This Easter, we welcomed our latest work placement Tamara, who has put together some lessons in what they don’t tell you before you graduate and what she’s learnt since studying at university! If you are considering a role in marketing or consumer pr, her tips are worth a read! By Tamara Corcoran For the past three years,…
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FEEDING FACEBOOK’S NEW ALGORITHMS

Algorithms are an essential part of digital data, that can help marketers really get to grips with their consumers lifestyle and consumption habits. This year, Mark Zuckerberg announced that Facebook would be changing its news feed algorithms to prioritise content from “friends, family and groups”. This comes as no surprise, given Facebook has long been…
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GETTING ON BOARD WITH INSTA-NT SHOPPING!

I may have written about shopping here before, it’s almost like I have a shopping problem.  I’m not alone though, as rarely a day goes by in our office without a visit from Darrell the DPD man, the friendliest of Yodel delivery ladies, and of course Mr Hermes.  And I’m going to make a prediction……
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#GETTOKNOW LITTLE BIG BELL’S GERALDINE TAN

This month, we’ve been working with a host of some of our favourite influencers from the world of interiors for our client 3M Command! We took the time to speak to award winning blogger Geraldine Tan, who set up Little Big Bell, voted one of the Evening Standard’s Top 5 Instagrams to follow! When did…
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