According to YouGov there are 40.7 million social media users in the UK aged 18 and over — equaling 80% of the total adult population. Social media is a force to be reckoned with. But is it uniting or isolating consumers and to what extent do marketers see it as a valuable marketing tool? Despite fears…
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Parcels still arriving from your Black Friday or Cyber Monday splurge? Or were you one of the exasperated shoppers, hoping that the endless Black Friday week emails offering deal after deal would just stop? While early reports suggest that shopper footfall declined 4.5% compared to 2017, it’s clear that online sales were the winner of…
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It’s no longer just the Coca Cola ad that gets us excited about Christmas, oh no, we now have the iconic John Lewis countdown, Kevin the carrot and this year even a very unexpected whirlwind involving Rang-tan! Here’s our favourite picks from 2018! “We have Love Actually to thank for casting a lobster in their Christmas…
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Last week saw KFC promoting negative customer tweets to promote new fries recipe. Setting a great example of why embracing your flaws can be powerful creative tool. KFC has changed its fries recipe after customers complained they were terrible – and is using customer’s tweets to highlight the message.The smart campaign sees the fast food giant…
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Who’s already signed up? I’ve spent the last couple of weeks actively cleaning my home with Zoflora, visiting various homeware stores seeking out new magical cleaning products and sharing my new found love of cleaning my home with anyone who’ll listen. Sophie Hinchcliffe aka @mrshinchhome has become a cleaning sensation, taking Instagram by storm with her…
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Last week Google celebrated its 20th birthday! We know! It seems crazy to think that, twenty years ago, two students in a garage made it their life mission to organise all the information in the world for everyone to use – and Google was born. It has since grown into an empire that not only allows us…
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“I’m just popping out to get some bits – do you need anything?” is a phrase that a lot of us hear regularly, but where does your mum, dad, sibling or flatmate actually go when they say this – to the petrol station or a convenience store? Research conducted by HIM would suggest that there are…
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You’d be mistaken for thinking it was the most wonderful time of the year, with the huge buzz surrounding the John Lewis advert which hit our screens earlier this week. But Christmas came early this year, during the nation’s other favourite annual tradition, The Great British Bake Off! The new Bohemian Rhapsody theme advert marked,…
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This month we’re getting to know lifestyle blogger Vix Meldrew! Known for her capsule wardrobes, chatty captions and general life updates! When did you first set up your social channels, and what got you started? I set them up to coincide with the launch of my blog back in 2014. I knew that’s ‘what bloggers…
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