Times are ever changing, and with younger couples ditching tradition in favour of uniqueness, an unsuspecting modern trend has prompted big pizza businesses to look to market their products at weddings across the UK. And as wedding season is in full swing, two hopeful brands are looking to make use of the latest wedding trend…
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This week saw the release of the 2019 YouGov Brand Health ranking, and if like me, you love a list, then this is definitely one for you. 2019 has been good news for retail pr with department store John Lewis topping the chart for the second year running – with a hat tip to its…
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In Instagram’s ongoing bid to be the “authentic” social media platform, the rules around hashtags have recently changed in a bid to rid the popular site of spammy behaviour. From following hashtags to adding them to your Instagram Stories, here are some top tips for brands on how to make sure their hashtag game remains…
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Escapade is pleased to welcome two new Junior Account Executives, Camilla Hay and Sharn Smith, to its public relations and communications team. Camilla joins the team having already spent some time with the consultancy while studying Human Geography at Cardiff University. Having graduated this summer, she was delighted to accept the offer of a role…
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What’s your favourite emoji? With so many choose from, it’s only right that we have a national date to celebrate… and this week saw the fourth World Emoji Day – the date was chosen as 17 July as it’s the date shown on the emoji calendar. From their introduction in 1999, today emoji is described…
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It’s that time of year when all plans post 9.00pm go out of the window and the nation settles down to watch this year’s crop of romantic hopefuls on Love Island. Now in its fifth series, is it really all about finding love? Or do the islanders have more to gain? And what opportunities are…
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“The future of search will be about pictures rather than keywords,” stated Pinterest CEO, Ben Silbermann. And with so much consumer and brand weight behind it, it’s no surprise that visual search promises to be a breakout trend of 2019.* Pinterest was first launched in 2010, the same year as Instagram, but after spending many…
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Last year we talked about David Attenborough’s gripping documentary Blue Planet II, which brought to the fore the devastating effects of our plastic consumption. With ‘single-use’ becoming word of the year in 2018, over the past few years consumers, brands and businesses are growing increasingly concerned about the damage we are causing to the environment….
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Carefully curating your Instagram feed, researching hashtags, engaging with your followers and reaching out to accounts you admire? Refreshing your images and feed to see the likes roll in? It’s all part of being an Instagram user, right? Well it could well be a thing of the past if Instagram removes one of its key…
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