Instagram’s new video feature, Reels is the hot new in app feature looking to offer real (or should I say, reel) competition to video platform, TikTok. Reels, which has been rolling out in more than 50 countries for over a month now has been branded the ‘TikTok clone’ due to the clear similarities it has…
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Although many people in the UK became ‘fakeaway’ masters during lockdown, it just wasn’t quite the same as popping to your local fast food joint for that cheeky “double cheese.” The kids were crying out for their happy meals and parents were desperate for a break from the challenges of cooking everyday for the whole…
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When lockdown was announced in March 2020, Brits went wild in the aisles. In scenes akin to Supermarket Sweep, toilet rolls, pasta and tinned foods flew from the shelves as the nation went into blind panic to stockpile at home. While we might have been struggling to find flour, sugar and baking powder in the…
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The modern day consumer lives in a world of immense supply of information. With changes in technology everything is just a few clicks away and a message can be distributed to millions within seconds. Those on the receiving end are becoming desensitised to many forms of advertising, making it increasingly difficult for smaller businesses to…
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With far more time on our hands, the world has embraced streaming services and social media during lockdown and as expected, there have been some interesting developments to emerge from the pandemic. Here’s what you need to know: FACEBOOK & INSTAGRAM SHOPS Facebook as seen an increase of more than 50% on its platforms in…
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How have you used your time in lockdown? Baked a cake? Check. Painted a wall? Check. Ordered so many items online you weren’t sure what the delivery driver was bringing? Check. Or perhaps you’ve completed Netflix and made an insufferable number of TikToks? No judgement here, you’re not alone. As we hit 100 days of…
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As our “new normal” continues to evolve week by week within the COVID-19 pandemic, understandably, so has our search interests. How we are living has significantly changed, and the information, products and services we are seeking to know more about are following suit. Gyms are closed, so search for equipment in up by 70%. The…
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As Coronavirus has swept the world over the past few months, the recent, unforeseen turn of events has forced brands to rethink their tone and messaging to existing or potential customers. Businesses have had to quickly change their social and advertising strategies – and no doubt, social content which has been carefully curated and planned…
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It’s week nine of lockdown in the UK, and how many couriers have you made friends with? The postman has become my best friend, my food is delivered by a landscape gardener desperate to help the community, and I see the Amazon man more than anyone I know – and I’m not alone, right? A…
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