The modern day consumer lives in a world of immense supply of information. With changes in technology everything is just a few clicks away and a message can be distributed to millions within seconds. Those on the receiving end are becoming desensitised to many forms of advertising, making it increasingly difficult for smaller businesses to shine.
If you’re running a small business, it’s important to keep in mind that humans are visual learners. Incorporating visuals into your marketing strategy is important to get those key messages across in the limited time that you have to gain consumer interest. Of course, text content is always going to be an essential part of marketing, but the addition of a visual is what really helps it stand out.
Visual forms of marketing include (but are not restricted to) photos, graphics, videos, GIFs and animations.
A simple image is one of the easiest and effective ways of gathering more engagement on social, along with more web traffic. This is because posts with images are likely to attract more views and articles with images are more likely to be read.
So when it comes to your marketing strategy, using visual content is likely to be more engaging and interesting to your audience – which makes investing in visual messaging an invaluable communication strategy for any business.
If you’re looking to send a message out to an audience, be sure to ensure that it resides with an image – or better yet replace unnecessary text with a visual that can tell the story for you.
Bear in mind these key stats which shows the power visuals can have in marketing:
- The brain processes visual information 60,000 faster than the time it takes to decode text
- 90% of information the brain processes is visual
- Visual content can generate up to 94% more views than text alone
- Social posts that include visuals are 40 times more likely to be shared
- 81% of people only skim the content they read
- On social media, 58% of users prefer ‘visual-first’ content such as graphics, images and video content
The bottom line is that visuals are more memorable and easier to process. It takes less time to transmit visual information to a reader because visuals are processed much faster than text – and as the saying goes “a picture is worth a thousand words”.
We like to practice what we preach, so check out our latest infographic on this topic below!
Our consumer PR agency specialises in connecting everyday brands with everyday people across four core sectors; Consumer PR, Food and Drink PR, Retail PR and Sport, Health & Wellbeing PR.
