Category: Social Media

What is Mastodon? – Twitter’s New Rival

Elon Musk’s takeover at Twitter has been quite chaotic to say the least. With many users deactivating their accounts, new interest in the social media channel Mastodon has increased, as users look for an alternative platform. Read on to learn how this platform works and if it is similar to Twitter. Founded in 2016 by…
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YouTube Introduces YouTube Handles

If you are a content creator you may have received an email from YouTube recently asking you to create your own unique channel handle. But what exactly does this mean? And when will this be rolling out across the platform? What is it? YouTube are describing the handles as “a new way for people to…
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Photo Dump: The Latest Instagram Trend That Everyone Is Loving

Instagram has evolved into a platform for sharing big moments and killer selfies. You have certainly seen that Instagram has been swarmed with photo dumps lately – the current trendy way to share pictures on social media that is breaking the Instagram aesthetic norm. Instagram is now more focused on video content, whilst images have…
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The New Shopper: How Consumer Habits Have Changed

As we started 2022, it was clear that this year was going to bring new changes and challenges. The industries that suffered through the pandemic have had to adjust to the constant shifts in consumer habits and whilst some areas have flourished such as online shopping some are still suffering the consequences. According to an…
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The Best Christmas Advert of 2021

Nothing says “Christmas is finally here!” quite like big-budget UK adverts that are designed to leave you feeling emotional and in the mood to shop until you drop. In the spirit of the holiday season, here at Escapade PR & Marketing we decided to shortlist the best, and crown the winner for the greatest Christmas…
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I’ve Got a Text (Shipping Update!)

Hands up, who’s watching Love Island this year? As the UK experiences a heatwave, and we’re all set to melt by 9pm, a little light relief, and perhaps some retail therapy is a must. To that end, this year ITV is trialling a brand new service, which allows viewers to find and purchase items from…
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Instagram Kills the Photography Star?

Instagram has long been recognised as the photo sharing app, with users sharing every element of their best lives be it selfies, food, friends and family or holiday pics to make everyone jealous! But as with all things in social media, nothing stays the same for long as companies strive to introduce new features, to keep…
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