Love Island has taken the world by storm since it first aired in 2015, with millions of viewers tuning in twice a year to watch the drama unfold. While the show is primarily known for its romantic entanglement and spicy drama, there are also some valuable lessons that brands can learn from Love Island. Now…
Read more >
Following in Twitter’s footsteps, Meta has announced the testing of a new monthly subscription service for Instagram and Facebook verification. According to a news release, ‘Meta Verified’ includes ‘a verified badge that authenticates your account with government ID, proactive account protection, access to account support, and increased visibility and reach’. Meta is starting to test…
Read more >
Since TikTok emerged the platform has always been associated with the younger users. In 2022, TikTok had unsurprisingly “surpassed Instagram for popularity among Gen Z users (born between 1997 and 2012) in the United States, with 37.3 million to Instagram’s 33.3 million.” An article in the Daily Express highlights the rise of the Granfluencers- “people…
Read more >
It seems there has been some trouble at TikTok lately. The video sharing app, usually known for its growing popularity and viral content, has been making negative headlines recently due to data privacy concerns and employee leaks. Here’s a roundup of the recent issues facing TikTok. Britons are urged by Senior MP to delete TikTok…
Read more >
The number one question that content creators ask themselves is… “What’s the best time to post on social media?” Social media has become such an important platform for creators to grow their businesses, brands and followings. Uploading images and videos at optimal times is a great way to strengthen your chances of capturing and cultivating…
Read more >
If you like keeping up with social media trends, you have come to the right place. Here at Escapade PR, we love a little foresight on what to expect from 2023 when it comes to social media so we’ve decided to shed some light on social media trends that could potentially happen in 2023. Consumer…
Read more >
Have you ever dreamed about having a celebrity or your favourite influencer endorse your brand, but always felt it was out of reach? Digital advertising might just have the answer: Virtual Influencers. What are Virtual Influencers? “By definition, virtual influencers…are fictional computer generated ‘people’ who have the realistic characteristics, features and personalities of humans.” This is to…
Read more >
As if Millennials and Gen X needed more things to worry about but there are. Depending on what emoji they use could result in them being cancelled. There is a significant difference between Millennials, Gen X, and Gen Z, and by far the most apparent one is the way all three generation uses technology, lingo,…
Read more >
Elon Musk’s takeover at Twitter has been quite chaotic to say the least. With many users deactivating their accounts, new interest in the social media channel Mastodon has increased, as users look for an alternative platform. Read on to learn how this platform works and if it is similar to Twitter. Founded in 2016 by…
Read more >
