As 2024 unfolds, food culture continues to dominate social media, shaping trends and consumer behaviour in significant ways. Short-Form Video Content Platforms like TikTok and Instagram Reels have made short-form food videos a staple. Quick recipes and food hacks captivate users, making these formats essential for food brands. Social Commerce Shopping directly through social media…
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In recent months, TikTok has seen the rise of a new viral trend: “Very demure, very mindful”. This phrase was created by TikToker Jools Lebron and has captured the internet’s attention, with many jumping on the trend by producing thousands of satirical videos that mimic ladylike behaviour and etiquette. For most, the trend is a…
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As the field of Marketing continues to focus on technical tools, social media platforms such as Instagram and X are quick to enhance their social media features. These developments could be great for brands to experiment. It is important for brands to utilise social media features so they can align their strategies. There is no…
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It can be hard in the big wide world of food and drink PR to stand out from the crowd. Brands in an already competitive category can find it hard to balance creativity with product focused content across a variety of marketing channels. But there are some brands that are willing to take the risk…
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As a consumer PR agency that specialises in working with food and drink brands, it is important to keep on top of the latest industry news! Recently, Food Dive published an article titled ‘How Influencers are Changing the Way Food and Beverage Companies Harness Social Media’. This blog post will share the top insights from…
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As reported by Social Media Today, Mark Zuckerberg has launched the first stage of Meta’s AI Studio platform, which will allow influencers on Instagram to create AI versions of themselves that can interact with fans through direct messages. While the growing developments in AI do sound intriguing, it does raise questions about the future of…
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Despite the many legal battles that TikTok faces in the U.S., the platform is still paving the way in the social media world by introducing new updates to the app. This article provides a roundup of the latest TikTok news, from innovative new tools and integrations, to updates on the legal challenges that could reshape…
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TikTok has come a long way from its early days of dance crazes and lip-sync videos. Now, it’s a treasure trove of creativity for food lovers with its endless food inspiration. Known as FoodTok, we have been gifted with viral hits like the famous Dubai chocolate, the Girls Dinner trend, and the infamous baked feta…
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I recently came across an intriguing article published on NPR about a new Gen Z trend on Instagram, which author Bobby Allyn called ‘Grid Zero’. So, what is it? And why is Gen Z leading the way in this new development? Here is a roundup of what I learnt from the article. Grid Zero Explained…
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