If you’ve been scrolling through Instagram or TikTok, you’ve probably noticed that shopping is happening everywhere. Products pop up in your feed, in short videos and even in live streams—and before you know it, you’re adding them to your cart without leaving the app. This is what we mean when we talk about social commerce…
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Few TV shows have dominated social media quite like The Celebrity Traitors. The hit BBC series has taken an already addictive format and turned it into the ultimate talking point of the season. From cryptic castle teasers to a star-studded line-up, the show’s marketing built anticipation long before the first episode aired — and the…
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As the darker evenings draw in and brands begin gearing up for Christmas, we’re looking back on October’s spooktacular mix of bold, funny and creative consumer marketing campaigns. From high-concept collabs to perfectly timed social stunts, this month’s round-up proves that great consumer engagement often comes from the simplest ideas. 1. Rightmove celebrates 25 years…
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Once upon a time, brands fought for thumb-stopping visuals. Today, it’s all about audio trends. As social platforms evolve, sound has become one of the most powerful storytelling tools available to brands. What started with TikTok has quickly spread across Instagram Reels and YouTube Shorts, creating a shift from silent scrolling to a sound-on experience…
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For brands, there’s no higher endorsement than a consumer choosing to share their campaign with friends, family or followers. While paid media guarantees reach, organic reposts give campaigns an authenticity and cultural weight that money can’t buy. But why do some activations spark shares while others barely make it past the brand’s own channels? The…
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Influencer marketing has firmly established itself as a powerful tool for brands. But as the landscape matures, we’re seeing a shift away from mega influencers and celebrity endorsements towards a more grassroots, authentic approach: the micro-influencer. These smaller-scale creators may not boast millions of followers, but what they lack in reach they more than make…
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As summer hits its stride, brands across the UK and beyond have dialled up the creativity — delivering some of the boldest and most culturally relevant consumer marketing campaigns we’ve seen all year. From playful product drops and reactive headlines to campaigns with social impact, July proves that clever media use and cultural relevance continue…
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From #FoodTok trends to aesthetic recipe reels and global taste tests, it’s safe to say that social media is playing a significant role in shaping what – and how – we eat. But is it truly broadening the nation’s food horizons, or just serving up a highlight reel of what’s already trending? From Local to…
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In today’s crowded digital world, building a memorable and trustworthy brand hinges on one key factor: consistency. But how do you ensure that your voice remains strong and cohesive, no matter where it appears? Here’s a simple guide to help you develop a brand voice that’s both consistent and adaptable across all your platforms. Why…
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