This year the word “influencer” was officially added to the English Dictionary and here at Escapade, working with influencers is now part and parcel of the job. However, influencing someone is not a new phenomenon, as using a third-party to impact purchasing decisions has been around for centuries. So it only makes sense for us…
Read more >
When we scroll through our social media pr channels it is hard to avoid the relentless adverts popping up advertising a product or service to us. They are there for good reason, with 57% of consumers saying that social media influences their shopping habits. Whilst there can be some positive correlation between the amount of…
Read more >
Whether you sit down as a family, grab something on the go, eat on the sofa, or at your desk, the face of dinnertime as we know it has changed. For many, long gone is the sit-down meal and a chance to talk about the day, replaced instead with solo dining, as a result of…
Read more >
It seems that advent calendars are becoming an increasingly important part of the build-up to Christmas, evidenced by the plethora of articles that have already appeared in the national and high-end lifestyle media, sign-posting shoppers to the best on offer this year. And, if there was any doubt about the growing popularity of advent calendars,…
Read more >
According to Richard Thaler – winner of the 2017 Nobel Prize for Economics – a nudge is “any aspect of the choice architecture that alters people’s behaviour in a predictable way without forbidding any options or significantly changing their economic incentives.” Firms often apply nudge theory to marketing scenarios as a low cost method of…
Read more >
Halloween is just around the corner and it’s set to be the biggest one yet! Although Halloween is predominantly a big event in the US, it looks like Halloween is consistently gaining more popularity in the UK every year. According to the Mintel Seasonal Shopping report, around half of British consumers bought something Halloween related…
Read more >
Don’t adjust your screen, this isn’t one of those ‘what colour can you see’ tests that are set to drive you crazy… this really is all about the latest trend towards blue food. Yes, blue. Earlier this year, Innocent launched a blue drink, Bolt from the Blue, and took on the world of social media…
Read more >
Are you bored of Brexit already? Very rarely do we encounter such a long standing, hotly-debated topic that divides opinion so passionately. For brands, many would consider this a no-go area, tip toeing around what might upset or cause any kind of unwanted backlash. For some however, the opportunity to use the controversy surrounding Brexit…
Read more >
With increasing numbers of workplaces introducing a dogs allowed policy many studies have now been done to explore the positive wellbeing effects that the presence of dogs in offices can have on the employees. An example of a corporation which allows dogs into their workspaces is Google – coining their office dogs “dooglers.” Mars Petcare…
Read more >
