The past couple of weeks has given me a number of travel related panics…! I had what now seems a perfectly timed diversion from the British Airways IT meltdown (phew!) followed by a recent flight cancellation on the third leg of my planned trip to South America, only to be offered flights to travel the…
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Berkshire based consumer PR agency Escapade PR completes management buyout from parent company CCgroup Berkshire based consumer PR agency Escapade PR (that’s us!) has completed a management buyout from parent company CCgroup, led by Managing Director Lynne Goddard and Associate Director Rhianon Williams. The agency will continue to operate from its office in Reading, Berkshire,…
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The free from food market has been on the (pretty steep) incline for a few years now and is showing no signs of stopping. Between January and March this year, more than half of us bought a free from product, according to Kantar Worldpanel. A fashion emerged among young people to eat a free from…
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Are you one of the growing consumers that are choosing to browse and shop online on a daily basis? Our latest piece of research into online shopping habits reveals that one is ten consumers make a purchase online every day, with over half admitting to browsing. To Buy or Not to Buy – That is…
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I may have already mentioned on this blog that I’m a big fan of shopping, and that doesn’t stop at clothes, shoes, bags in fact you name it, but extends to food too. Working with so many scrummy food brands, I’m always checking out the latest additions to the aisles and giving them a test…
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As we move into April (which alone could be a hoax), we took a moment to enjoy the April Fools that some of our favourite food brands have been testing our gullibility with. Some we are glad are not a thing (think “whopper toothpaste”) and others we wish were true (hello popcorn funnel)! BURGER KING…
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Online reviews are increasingly playing a key role in helping us decide where to eat, what to eat, to watch, to buy, to sell… The list is endless! They are becoming an integral part of who we are, not only as a consumer, but also for the business owner. Research shows that 68% of millennials…
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Instagram is the home of unrealistic body and life goals, a place where the beautiful people go to flaunt their wares. Most people could admit they get a little bit envious of some aspect of others’ social media lives and that we even try and portray our own daily adventures to being a bit more…
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This week, marks the fact, that I have been working in consumer PR, and to be more specific for Escapade, part of CCgroup, for thirty years!! This becomes slightly alarming as it transpires that this is more years than many of the team here have been alive! Over a celebratory glass of fizz and slice…
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