Berkshire based consumer PR agency Escapade PR completes management buyout
from parent company CCgroup
Berkshire based consumer PR agency Escapade PR (that’s us!) has completed a management buyout from parent company CCgroup, led by Managing Director Lynne Goddard and Associate Director Rhianon Williams.
The agency will continue to operate from its office in Reading, Berkshire, servicing some of the UK’s best loved brands across food and drink, health and wellbeing, and consumer technology and lifestyle markets.
“This summer marks the tenth anniversary for Escapade, so it was a fitting time to think about the next decade for the company and beyond,” says Lynne Goddard. “I have worked for CCgroup for 30 years and have seen it latterly firmly establish itself as a London-based technology PR agency. Escapade remains firmly ensconced in the Thames Valley, working with a wide range of consumer brands and services. This diversification in terms of focus and location made a buy-out the perfect way forward for all concerned.
“Our decision to invest in the company not only reflects our passion for the company, and the clients we work with, but also our commitment to making the next part of our own journey and Escapade a huge success!”
The existing Escapade PR account team will be transferring across as part of the deal, with Rhianon Williams moving into the role of Director. Two new recruits will also be joining, Charlotte Davies as PR Assistant and Louise Stevens as Accounts Manager.
Our consumer lifestyle PR team specialise in connecting everyday brands with everyday people across four core sectors; Consumer Lifestyle PR, Food & Drink PR, Consumer Technology PR and Sport, Health & Wellbeing PR. More information on these areas of knowledge can be found at www.escapadepr.com/about-us.
