Once defined by early morning queues and in-store chaos, Black Friday has evolved into a digital-first, month-long retail strategy. What began as a single day of sales now reflects a much broader shift in consumer behaviour — and a fundamental change in how brands plan and execute seasonal marketing activity. From the High Street to…
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As April comes to a close, we’re reflecting on the marketing campaigns that truly made an impact. From innovative tech-driven ideas to purpose-led storytelling and bold brand refreshes, these are the campaigns that caught our attention this month.
This week, our team had the opportunity to attend the International Food and Drink Event (IFE) 2025. This gave us a chance to explore the latest food and drink innovations and connect with industry leaders. As part of the wider Food, Drink & Hospitality Week, IFE brought together key events such as IFE Manufacturing, The…
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Mars Chocolate Drinks & Treats is launching a new £1.26m marketing campaign this month, to drive increased awareness and sales of its popular Snickers Ice Cream products during peak ice cream season, with Escapade PR & Marketing appointed as the PR partner for the integrated campaign. Running from 02 July until 26 August 2023, the…
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Instagram has evolved into a platform for sharing big moments and killer selfies. You have certainly seen that Instagram has been swarmed with photo dumps lately – the current trendy way to share pictures on social media that is breaking the Instagram aesthetic norm. Instagram is now more focused on video content, whilst images have…
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Better late than never, the Tokyo 2020 Olympics finally kicked off on July 23, 2021, with yet again another spectacular opening ceremony despite having no live spectators. The opening ceremony not only kicked the games off, but also launched the abundance of advertising campaigns from our much-loved brands, including Coca-Cola, Airbnb, Visa and Procter &…
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Hands up, I have seen the local Hermes, DPD and Yodel drivers more than I care to admit, since working from home in March… but I do also like to squirrel away money, or much to everyone’s dismay, hold on to gift cards for an eternity, when all I really want is a Dyson Hairydryer…
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Escapade PR is excited to announce that it will partnering with the amazing charity Smart Works, and supporting its Reading branch on a number of its incentives to help women into work, in the Thames Valley area. Who is Smart Works you ask? They are a UK charity who were named Social Action Charity of…
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Although many people in the UK became ‘fakeaway’ masters during lockdown, it just wasn’t quite the same as popping to your local fast food joint for that cheeky “double cheese.” The kids were crying out for their happy meals and parents were desperate for a break from the challenges of cooking everyday for the whole…
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