Category: Business

SNICKERS ICE CREAM LAUNCHES FIRST EVER UK TELEVISION CAMPAIGN

Mars Chocolate Drinks & Treats is launching a new £1.26m marketing campaign this month, to drive increased awareness and sales of its popular Snickers Ice Cream products during peak ice cream season, with Escapade PR & Marketing appointed as the PR partner for the integrated campaign. Running from 02 July until 26 August 2023, the…
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PHOTO DUMP: THE LATEST INSTAGRAM TREND THAT EVERYONE IS LOVING

Instagram has evolved into a platform for sharing big moments and killer selfies. You have certainly seen that Instagram has been swarmed with photo dumps lately – the current trendy way to share pictures on social media that is breaking the Instagram aesthetic norm. Instagram is now more focused on video content, whilst images have…
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CAMPAIGNS VS PANDEMIC: THE TOKYO 2020 STORY

Better late than never, the Tokyo 2020 Olympics finally kicked off on July 23, 2021, with yet again another spectacular opening ceremony despite having no live spectators. The opening ceremony not only kicked the games off, but also launched the abundance of advertising campaigns from our much-loved brands, including Coca-Cola, Airbnb, Visa and Procter &…
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ARE YOU A LOCKDOWN SAVER OR SPLURGER?

Hands up, I have seen the local Hermes, DPD and Yodel drivers more than I care to admit, since working from home in March… but I do also like to squirrel away money, or much to everyone’s dismay, hold on to gift cards for an eternity, when all I really want is a Dyson Hairydryer…
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ESCAPADE PR ANNOUNCES PARTNERSHIP WITH SMART WORKS READING

Escapade PR is excited to announce that it will partnering with the amazing charity Smart Works, and supporting its Reading branch on a number of its incentives to help women into work, in the Thames Valley area. Who is Smart Works you ask? They are a UK charity who were named Social Action Charity of…
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DID EATING OUT REALLY HELP OUT?

Although many people in the UK became ‘fakeaway’ masters during lockdown, it just wasn’t quite the same as popping to your local fast food joint for that cheeky “double cheese.” The kids were crying out for their happy meals and parents were desperate for a break from the challenges of cooking everyday for the whole…
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FUTUREPROOFING THE LOCAL REVOLUTION

When lockdown was announced in March 2020, Brits went wild in the aisles. In scenes akin to Supermarket Sweep, toilet rolls, pasta and tinned foods flew from the shelves as the nation went into blind panic to stockpile at home. While we might have been struggling to find flour, sugar and baking powder in the…
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WHO TO TRUST…

It would be fair to say that the UK media has taken a bit of a bashing of late, with consumer confidence taking a knock with reporting of the Covid-19 pandemic. So where are consumers placing their trust, and how can you ensure you are maximising the most trusted channels to tell your story? According…
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THE WORKING FROM HOME MODEL

Who can remember a time when we didn’t work from home? All praise goes to broadband networks across the country, allowing everyone to stay connected and keep businesses running as we all adapt to a new way of working. While we’re saving money on commutes, coffees and lunches, and enjoying time at home with families,…
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