This week, it was announced that every one of Pret a Manger’s 12,000 employees is to be gifted £1,000 to thank them for their hard work, as the popular sandwich chain is sold by its British private equity owners Bridgepoint to JAB Holdings, a Luxembourg-based investment fund. What a fantastic way to both reassure employees…
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2017 was the year when Twitter finally gave us the long-awaited promise of 280 characters, Snapchat gave us superstalker-ish Snap Maps, Instagram let us go “live” with friends, which went down much better than its algorithm changes, and Facebook, well that let us go live too, however we’re yet to know anyone really make a splash with this…
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This week The Grocer published its annual Dairyman special, underpinned by its exclusive consumer research to find out the truth behind attitudes to dairy, and the impact this is having on the market. Almost quarter (24%) of shoppers are already thinking about cutting back on the amount of dairy they consume, with this figure rising…
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Hi everyone! My name is Charlotte, I am 22 years old and I am the most recent addition to the Escapade PR team. For the last four years, I have been studying Business Management at the University of Birmingham and am over the moon to be graduating with a First Class degree! My University degree…
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Berkshire based consumer PR agency Escapade PR completes management buyout from parent company CCgroup Berkshire based consumer PR agency Escapade PR (that’s us!) has completed a management buyout from parent company CCgroup, led by Managing Director Lynne Goddard and Associate Director Rhianon Williams. The agency will continue to operate from its office in Reading, Berkshire,…
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Online reviews are increasingly playing a key role in helping us decide where to eat, what to eat, to watch, to buy, to sell… The list is endless! They are becoming an integral part of who we are, not only as a consumer, but also for the business owner. Research shows that 68% of millennials…
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This week, marks the fact, that I have been working in consumer PR, and to be more specific for Escapade, part of CCgroup, for thirty years!! This becomes slightly alarming as it transpires that this is more years than many of the team here have been alive! Over a celebratory glass of fizz and slice…
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From social media, to review sites and even SEO, the role of digital media has never played such a pivotal part in not only marketing, but increasingly the role of customer service. The way in which consumers can interact with brands is faster, more transparent, and demands a publicly acceptable response or resolution. Regardless of…
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We have a bit of a tradition in the Escapade office around this time of year, where we all sit around to watch, dissect and criticize the annual helping of festive adverts… All over a small feast of M&S’s latest Christmas food offerings! The concept of “the Christmas advert” is no doubt owned by John Lewis. It’s…
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